Job Title

CommercePundit is hiring for passinate candidates for Social Media Manager role, details are:Key Responsibilities1. Social Media Strategy & Planning· Define and execute overall social media strategy aligned with business goals· Build monthly and quarterly content and campaign roadmaps· Identify new growth opportunities across platforms (Meta, LinkedIn, Pinterest, TikTok, emerging channels)· Drive brand positioning, storytelling, and audience engagement strategy2. Paid Social Leadership· Own paid media strategy across Meta & LinkedIn with focus on ROI· Plan and manage high-budget campaigns with clear performance goals· Lead audience strategy (retargeting, lookalike, funnel-based targeting)· Continuously optimize campaigns based on data (ROAS, CPA, CAC, LTV)· Work closely with performance marketing team for integrated campaigns3. Organic Growth & Content Direction· Oversee content strategy, ensuring alignment with brand and product goals· Guide team on content formats (reels, videos, carousels, thought leadership posts)· Improve engagement, reach, and follower growth across platforms· Drive influencer marketing and collaboration strategies4. Team Management & Collaboration· Lead and mentor social media executives and content team· Coordinate with design, content, SEO, and PPC teams· Ensure consistent brand communication across all channels· Manage external agencies or freelancers when required5. Analytics & Performance Ownership· Define KPIs and success metrics for both paid and organic channels· Review weekly/monthly reports and provide actionable insights· Track performance across funnel (awareness → engagement → conversion)· Monitor competitors and industry benchmarksQualifications & Experience· 5–8 years of experience in social media (paid + organic)· Strong hands-on experience with Meta Ads; LinkedIn Ads is a plus· Proven track record of managing and scaling campaigns with measurable ROI· Experience with eCommerce or high-growth digital brands preferred· Strong understanding of performance metrics (ROAS, CAC, CTR, CPA, etc.)· Experience managing teams and cross-functional collaboration· Good understanding of analytics tools (Google Analytics, platform insights)· Strong communication, strategic thinking, and leadership skillsWhat We Are Looking For (Key Traits)· Strategic thinker (not just executor)· Ownership mindset with focus on outcomes· Strong analytical and decision-making ability· Ability to balance branding + performance marketing· Up to date with trends, platform changes, and new formatsOptional Add-On· Experience in AI-driven marketing or automation in social media· Exposure to international markets (US/Europe)· Experience managing monthly ad budgets above ₹10L+This role is ideal for someone who wants to build and scale social media as a revenue channel, not just manage posting and campaigns.