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Job Title: Performance Marketing Specialist – B2B Lead Generation Location: Navi Mumbai Department: Marketing / Growth Reporting To: Founder / Sales Lead / Revenue Head Employment Type: Full-timeCompany DescriptionSince 2020, Accordible has been at the forefront of facilities management, offering specialized services in hard, technical, and professional business services across India. Headquartered in Mumbai, Accordible proudly collaborates with prestigious clients, including 65 Marriott properties and over 400 locations nationwide. With a presence in 18 locations and a dedicated team of 300 professionals, the company is committed to delivering excellence and reliability in sectors like hospitality, healthcare, and corporate facilities. As a company deeply dedicated to empowerment and innovation, Accordible focuses on providing training and opportunities to uplift blue-collar workers and is dedicated to setting industry benchmarks.About the Role We are looking for a highly execution-focused Performance Marketing Specialist to drive qualified B2B leads for Accordible across service verticals such as Kitchen Duct Cleaning, Air Duct Cleaning, HVAC AMC/O&M, Technical Manpower, Housekeeping, Facade Cleaning, and other facility management solutions.This is a hands-on growth role, not a coordination role. The person must be able to plan, launch, optimize, and report on campaigns that generate measurable business outcomes such as qualified leads, meetings, site visits, and sales opportunities.Key ResponsibilitiesPlan, launch, and optimize paid campaigns across Google Ads with strong focus on Search, and where relevant, Display, YouTube, remarketing, and Performance MaxBuild and improve landing pages for lead generation with clear CTAs such as form fills, calls, WhatsApp inquiries, and site inspection requestsSet up and manage conversion tracking, including Google Ads conversions, GA4 events, UTM tracking, and lead source attributionWork with internal teams to improve lead quality, not just lead quantityConduct keyword research, search term mining, negative keyword optimization, bid adjustments, geo-targeting, and audience refinementCreate campaign structures by service, city, and sectorRun A/B tests on ads, landing pages, offers, forms, and call-to-actionsBuild remarketing journeys for visitors, form drop-offs, and non-converted trafficCoordinate with content/editor team for ad creatives, videos, proof-based assets, and case-study-driven campaignsShare weekly and monthly reports covering spend, leads, qualified leads, meetings, conversion rates, and learningsContinuously reduce wasteful spend and improve CPL, quality, and conversion efficiencyThese responsibilities align closely with current performance marketing role patterns in the market, which consistently emphasize Google/Meta campaign execution, lead-gen focus, landing pages, GA4/GTM, reporting, and optimization against CPL/CAC/conversion metrics. What this role will own at AccordiblePaid lead generation for high-intent servicesService-wise and city-wise campaign buildsLanding page conversion improvementsTracking and attribution hygieneSource-wise lead-quality reportingMarketing-to-sales feedback loopMandatory Requirements 2 to 5 years of hands-on experience in performance marketingStrong working knowledge of Google AdsGood understanding of landing page conversionComfort with GA4, reporting dashboards, and attributionExperience in lead generation campaigns, not only awareness campaignsAbility to understand sales funnels and optimize for business outcomesStrong analytical mindset with decision-making based on dataClear communication and reporting disciplinePreferred RequirementsExperience in B2B services, industrial services, real estate, healthcare, hospitality, facilities, manpower, or similar high-consideration sectorsKnowledge of GTM, CRM integration, offline conversion feedback, and call trackingExperience with Meta remarketing or LinkedIn lead-gen supportBasic copywriting for ad angles and landing pagesWhat this role is notNot a pure social media roleNot a branding-only roleNot a coordination-only roleNot an SEO/content-only role