Job Title

We are looking for a highly skilled and performance-driven Google Ads Expert with 4–6 years of hands-on experience in managing, optimizing, and scaling paid campaigns. The ideal candidate should have deep expertise in lead generation, campaign strategy, and ROI optimization, preferably in the EdTech or service-based industry . Key Responsibilities: Plan, create, and manage Google Ads campaigns across: Search, Display, Video, Shopping, and Performance Max Develop and execute lead generation strategies aligned with business goals Perform keyword research , competitor analysis, and audience targeting Optimize campaigns for: CTR, CPC, CPA, ROAS, and conversion rates Manage and allocate monthly ad budgets efficiently Conduct A/B testing on: Ad copies, landing pages, creatives, and bidding strategies Monitor and analyze campaign performance using: Google Analytics and Google Tag Manager Implement and track conversions (forms, calls, events) Generate weekly & monthly performance reports with actionable insights Collaborate with: Content team for ad creatives and sales team for lead quality improvement Stay updated with the latest Google Ads policies, trends, and algorithm updates  Required Qualifications: Bachelor’s or Master’s degree in Business Administration or a related field. 4–6 years of hands-on experience in Google Ads Strong understanding of: PPC strategies and bidding models (Manual CPC, Target CPA, Maximize Conversions, etc.) Proven experience in lead generation campaigns (must-have) Expertise in: Keyword planning tools and conversion tracking setup Good knowledge of: Landing page optimization (CRO basics)