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Role: Senior Art DirectorLocation: Lado Sarai, Saket – New DelhiCompany: Mad Men MarketingAbout Mad Men MarketingMad Men Marketing is a modern creative and digital agency operating at the intersection of creativity, culture, and AI-powered execution.We build brand ecosystems, campaigns, and high-velocity digital content for leading consumer brands including Dabur, Haldiram's, India Gate, Crax, Vi-John, challenger brands, and emerging creators.Our creative philosophy blends human creativity with AI acceleration, enabling faster ideation, visual experimentation, and scalable content production.We are looking for a Senior Art Director who can lead visual thinking while intelligently leveraging AI tools to amplify creative output.Role OverviewThe Senior Art Director is responsible for visual storytelling, campaign design direction, and digital content ecosystems, while also using AI tools to accelerate concept development, visual exploration, and production workflows.This role sits at the intersection of:Campaign thinkingDesign leadershipAI-enabled creative experimentationKey ResponsibilitiesCreative ConceptualizationTranslate campaign ideas into powerful visual storytellingCreate moodboards, design territories, and visual worldsCollaborate with copywriters to develop integrated creative ideasRapidly explore multiple visual routes using AI-assisted design toolsCampaign Design DirectionLead visual execution for campaigns across:social mediadigital adsfilms and motion contentbrand assetsOOH adaptationsBuild distinctive campaign identities that work across platformsAI-Enabled Creative DevelopmentUse AI tools to accelerate ideation and visualizationGenerate concept explorations using Nano Banana, ChatGPT, and prompt-based design workflowsBuild visual prototypes, campaign frames, and idea explorations using generative toolsGuide designers on integrating AI into the creative process without compromising design qualityBrand Visual SystemsCreate and maintain brand visual systemsDevelop design languages including:typographylayout systemscolor systemsvisual gridsEnsure consistency across all creative outputHigh-Velocity Content DesignLead visual output for high-volume digital contentGuide teams on platform-native design formatsEnsure strong visual quality across fast production cyclesCreative MentorshipGuide junior designers and art executivesConduct design reviews and elevate craft standardsEncourage experimentation with AI-assisted workflowsAI & Tools Expertise (Mandatory)Candidates must demonstrate strong familiarity with AI-enabled creative workflows, including:Nano Banana (visual concept generation)ChatGPT for creative ideation and promptingPrompt engineering for visual and campaign explorationAI-assisted moodboard and visual prototype generationAI-assisted creative experimentationDesign tools:Adobe PhotoshopAdobe IllustratorFigmaCanvaUnderstanding of motion tools (After Effects or similar) is a plusExperience5–7 years in advertising or creative agenciesExperience handling consumer brands and digital campaignsStrong portfolio demonstrating:campaignsbrand storytellingsocial media ecosystemshigh-quality visual craftWhat We Look ForDesigners who:think like creative directorsunderstand culture and digital platformscan combine design thinking with AI experimentationmove fast without compromising qualityenjoy building brands, not just posts