Job Title

Opportunity with a Home Appliances Brand! Role: Performance Marketing Industry: Home Appliance/Consumer Durables Location: Delhi Work Mode: WFO Experience: 4+ Yrs Education: MBA CTC: Up to 20 LPA Notice Period: Max 1 Month Role Overview We are looking for a strategic and outcome-driven Performance Marketing Manager who will own the overall paid growth charter with a strong focus on ROI, profitability, and scalable customer acquisition. This role goes beyond campaign execution and requires a deep understanding of business metrics, marketing efficiency, and long-term growth levers. Key Responsibilities - Own and drive the performance marketing strategy aligned with overall business goals including revenue, profitability, and market expansion - Plan and allocate multi-channel budgets to maximize ROI, ROAS, and contribution margins, not just top-line growth - Build scalable customer acquisition frameworks by identifying high-impact channels, audiences, and funnels - Lead full-funnel optimization—from awareness to conversion to retention—with a strong focus on improving unit economics (CAC vs LTV) - Analyze marketing performance and derive actionable insights to improve efficiency, incrementality, and attribution accuracy - Drive experimentation roadmap across channels, creatives, landing pages, and audience cohorts to unlock growth opportunities - Collaborate with product, analytics, and business teams to align marketing efforts with pricing, product positioning, and customer lifecycle strategies - Evaluate and implement attribution models to better understand channel contribution and optimize spend allocation - Identify new growth opportunities including emerging platforms, partnerships, and performance channels - Build dashboards and reporting frameworks for leadership to track performance against key business metrics Key Metrics Ownership - Return on Ad Spend (ROAS) - Customer Acquisition Cost (CAC) vs Lifetime Value (LTV) - Marketing Contribution Margin - Revenue Growth & Payback Period - Funnel Conversion Rates & Incremental Lift Requirements - 5–9 years of experience in performance marketing / growth marketing with a strong strategic orientation - Proven track record of driving ROI-led growth and managing large-scale marketing budgets - Strong understanding of unit economics, attribution models, and marketing analytics - Experience in scaling digital-first or D2C brands with a focus on profitability - Ability to translate business objectives into marketing strategies and execution roadmaps - Advanced analytical skills with hands-on experience in tools like Google Analytics, attribution platforms, and BI tools - Strong stakeholder management and cross-functional collaboration skills