Job Title

Job Title: Trade Marketing Manager Company: Mount Everest Breweries Ltd. For Locations: Indore, Pune, Delhi, Lucknow, Mumbai, Goa Department: Sales & Marketing Age : Below 35 Yrs Role Purpose: To drive brand visibility, in-market execution, and sales growth through effective trade marketing strategies across assigned territories. The role focuses on strengthening distributor engagement, executing promotions, and ensuring superior retail presence. Key Responsibilities: - Develop and execute trade marketing plans aligned with overall business objectives - Ensure strong visibility and availability of products across on-trade and off-trade outlets - Plan and implement consumer promotions, activations, and branding initiatives - Coordinate with sales teams for execution of schemes and outlet-level activities - Manage POSM (Point of Sale Materials) planning, deployment, and tracking - Monitor competitor activities and provide market intelligence insights - Build strong relationships with distributors, retailers, and key accounts - Track and analyze ROI of trade campaigns and promotions - Ensure compliance with company policies and state excise norms - Support new product launches and market expansion initiatives Key Requirements: - Education: MBA / PGDM in Marketing or equivalent - Experience: 4–8 years in Trade Marketing / Sales (preferably in Alco-Bev / FMCG industry) - Strong understanding of local markets in respective locations - Excellent communication, negotiation, and analytical skills - Ability to manage multiple stakeholders and execute under tight timelines Key Skills: - Trade Marketing Strategy - Channel Management - Market Execution Excellence - Data Analysis & Reporting - Relationship Management - Activation & Promotion Planning