Job Title

You shall be the key driver of insight and strategic thinking. The primary responsibility is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.The role includes both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.Role Objectives:Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programsPerform hands-on analysis in support of results, including development of conclusions and implicationsSupervise and mentor AnalystsTeach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaignsDevelop and maintain SQL-based or other structured reporting systemUnderstand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioningPartner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projectsSupport agency new-business process as requiredRequirement:7- 9 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.Working knowledge of databases and SQL Knowledge of media and website measurement technologies:Ad serving platformsWebsite analytics softwareData visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendationsExperience analyzing large data setsStrong presentation skillsProven ability to communicate complex, technical concepts to broad based stakeholder audience