Job Title

Hiring For: Brand Scale-Up Inc.Location: HRBR Layout, Kalyan Nagar, BengaluruRole: AI Creative Workflow Automation SpecialistJob Summary:Brand Scale-Up Inc. is looking for an AI Creative Workflow Automation Specialist to integrate AI tools into our research, strategy, and content production workflows. The role focuses on using AI to improve market research, brand strategy, content production, and content editing for digital marketing campaigns. The ideal candidate is a strong AI power user who can operate AI tools effectively but also build relevant AI workflows and automation that support research, strategy and content production as efficiently as required.Key Responsibilities1. Use AI software to conduct market research and competitive analysis Use AI tools to research competitors, analyze brand positioning, study consumer trends, and identify messaging patterns. Compile structured research outputs that support campaign planning and strategic decisions.2. Use AI tools to support brand strategy development Use AI tools to assist the strategy team in exploring positioning directions, brand narratives, messaging frameworks, and campaign angles based on research insights.3. Use AI software for content production and editingUse AI tools to generate and refine visual content such as images and videos for marketing campaigns. Create concept visuals, visual explorations, and draft video outputs using image and video generation platforms.4. Build AI-assisted workflow automations to improve efficiencyBuild relevant AI workflows and automations for research, idea generation and content development processes to be streamlined wherever necessary. 5. Use advanced prompting techniques to guide AI outputs Develop and refine prompts that help AI tools generate relevant and high-quality outputs for research, visual content production, and creative exploration.RequirementsPrior experience working with digital marketing agencies and/or D2C brands2 or more years of relevant experience using AI tools for marketing research, brand insights and content production workflows