About Refrens is a fast-growing business operating system trusted by 350k+ businesses across 178+ countries. From invoicing to accounting and lead management — we’re helping companies simplify their operations and grow smarter.We’re building a team that values ownership, creativity, and real impact — not just execution.The RoleWe’re looking for a strategic and execution-focused SEO Executive who can take ownership of our organic growth.This isn’t just about keywords — it’s about building a content engine that drives traffic, rankings, and real business outcomes.If you enjoy mixing creativity with data, experimenting with AI tools, and leading initiatives — you’ll love this role.How We OperateOwnership Over Tasks: You don’t just execute — you own outcomes Content That Matters: We create value-first content, not fluff for rankings Data-Driven Decisions: Every strategy is backed by insights, not guesswork AI-First Approach: We actively use tools like ChatGPT, Claude, and Gemini to move faster Collaboration > Silos: Work closely with product, design, and dev teams Always Evolving: SEO changes fast — we stay ahead, not behindWhat You’ll DoOwn the complete content and SEO strategy — from idea to executionPlan and manage a content calendar based on keyword research and trendsWrite and optimize high-quality, SEO-friendly content (blogs, landing pages, etc.)Perform keyword research, competitor analysis, and content gap auditsTrack and improve rankings, traffic, and conversionsManage and mentor a small team of SEO execs and writersBuild and execute backlink strategies and outreach campaignsStay updated with Google algorithm changes and AI-driven SERPs (like SGE)Use tools like Google Analytics, Search Console, Ahrefs, SEMrush effectivelyCollaborate with internal teams to align SEO with business goalsWho You Are1–2 years of experience in SEO, content, or digital marketingStrong understanding of On-page, Off-page & Technical SEOSomeone who understands both content + dataComfortable using SEO tools (GSC, GA, Ahrefs, SEMrush, etc.)Strong writing and editing skillsKnows how to build backlinks and internal linking strategiesHas leadership potential or prior team handling experienceCurious and always updated with SEO trends & AI toolsFluent in English (written & spoken)Why Work With UsHigh Growth Role: Direct impact on traffic, product visibility, and company growth Creative Freedom: Experiment, test, and build strategies your way AI-Driven Culture: Work with the latest tools and stay ahead of the curve Ownership & Recognition: Your work won’t go unnoticed Global Impact: Build for 350k+ users across the world Supportive Team: Work with people who actually collaborate No Micromanagement: We trust you to do your best workWhat You’re NOT Expected To DoWrite low-quality, keyword-stuffed contentChase vanity metrics without real impactWork in isolation without context or collaborationAdditional DetailsJob Type: Full-time, Permanent Benefits: Health Insurance
Job Title
Search Engine Optimization Executive