Job Title

SEO/GEO/AEO SPECIALISTLocation - Bangalore Role SummaryWe are looking for a high-impact SEO / GEO / AEO specialist to strengthen our digital visibility in both traditional search engines and emerging AI-driven discovery environments. This role sits at the intersection of search, content, AI, and demand generation, and is critical to ensuring brand presence in a rapidly evolving zero-click and AI-answer-led world. The ideal candidate brings deep hands-on SEO expertise, a strong grasp of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), and the ability to work cross-functionally with GTM, content, analytics, and technology teams. You will be responsible for driving measurable improvements in organic performance, AI citations, and LLM discoverability while influencing stakeholders with data-backed insights.Key Responsibilities1. Generative & Answer Engine Optimization (GEO / AEO)· Establish and operationalize GEO/AEO strategies to improve visibility in AI-generated answers, summaries, and citations for Infosys big bets and other Infosys business units· Optimize content for conversational, intent-led, and natural-language queries across AI and voice interfaces.· Track brand presence, references, and citation frequency across LLMs and AI search experiences.· Continuously monitor emerging GEO/AEO trends, algorithm changes, and platform shifts, translating them into execution-ready playbooks.2. SEO Strategy & Program Ownership· Define and execute a comprehensive SEO strategy spanning technical, on-page, content, and off-page SEO.· Lead keyword and intent research aligned to GTM priorities, solutions, industries, and buyer journeys.· Drive authority and trust-building initiatives, including link acquisition and domain credibility programs.· Partner with Infosys GTM teams to scale SEO initiatives globally.3. Content Strategy & AI Readiness· Partner with content and campaign teams to ensure assets are search-optimized and AI-readable.· Influence content structure, depth, and authority to improve LLM understanding and citation likelihood.· Guide teams on schema markup, structured data, FAQs, internal linking, and AI-friendly formatting.· Support pillar, cluster, and evergreen content strategies aligned to long-term organic growth.4. Technical SEO & Platform Optimization· Conduct regular technical audits covering crawlability, indexation, site architecture, page performance, and core web vitals.· Work closely with developers and MarTech teams to resolve SEO issues and improve site health.· Ensure scalable SEO best practices across CMS, templates, and digital platforms.5. Measurement, Reporting & Business Impact· Own organic and AI visibility measurement, tracking metrics such as traffic, rankings, SERP features, AI citations, and engagement.· Build dashboards and performance views using GA4, Search Console, and SEO/GEO platforms.· Translate performance data into clear business insights tied to demand generation, pipeline, and brand goals.· Regularly communicate performance, insights, and recommendations to senior stakeholders.6. Cross-Functional Collaboration & Influence· Partner with GTM, demand generation, content, analytics, and technology teams to align priorities and execution.· Influence decisions through structured thinking, insight-led storytelling, and clear articulation of ROI.· Bring clarity and momentum to ambiguous briefs, owning initiatives end-to-end.Role RequirementsExperience & Background· 5–8 years of hands-on SEO experience, with ownership of complex, enterprise-scale SEO programs.· Demonstrated exposure to GEO / AEO or AI-driven search optimization, with practical application in the last 12–18 months.· Proven track record of improving organic visibility, SERP presence, and content performance across multiple themes or markets.· Experience working in B2B, enterprise, or multi-stakeholder environments is strongly preferred.Technical & Analytical Skills· Strong understanding of technical SEO, including site architecture, crawling, indexing, and performance optimization.· Advanced analytical skills with the ability to interpret trends, diagnose issues, and recommend actions.· Comfort working with large datasets, dashboards, and performance reporting.Tools & Platforms· Analytics & SEO: Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs.· GEO / AI Optimization: Profound, Adobe LLM Optimizer, or similar emerging platforms.· Familiarity with CMS platforms, structured data, and tagging frameworks.Core Competencies· Strong communication and stakeholder management skills, with the ability to influence across levels.· Ability to operate in ambiguity and rapidly evolving problem spaces.· High ownership mindset with attention to detail and execution quality.