About UsForge Foundry is a brand house building and operating businesses in the world of bars, beverages, and consumer experiences.Our key brand, House of Toast, is built on a simple belief: /"The bar is not a counter in the corner. It is where the night begins.”We don’t provide bartending.We design how people celebrate, especially at weddings and private events.The RoleWe’re looking for someone to own revenue for House of Toast.This is not a “manage a team” role.This is a frontline, deal-closing, relationship-driven role.You will:Build a pipeline across wedding planners, venues, and high-value clientsClose business consistently against quarterly targetsOwn the P&L for this verticalBe the person who ensures House of Toast is present in the right rooms, with the right peopleWhat You’ll Actually DoClose weddings, private events, and large-format celebrationsBuild relationships with wedding planners, venues & event curators. Identify and unlock new revenue opportunitiesOwn pricing, negotiations, and deal structuresWork closely with the ops team to ensure delivery matches promiseWho This Is ForSomeone who enjoys closing, not just “managing pipelines”Someone who understands that sales in hospitality is relationship-firstSomeone comfortable owning a number and being accountable to itSomeone who can operate in premium, taste-led environmentsWhat Matters (Not Degrees)Proven ability to close high-value dealsStrong network in weddings / hospitality / events (big plus)Sharp communication and negotiation skillsComfort working in an early-stage, high-ownership environmentWhat This Is NotNot a desk sales roleNot a CRM-updating jobNot a “brand ambassador” roleWhat This IsA P&L roleA growth engine roleA chance to build a category-defining brand in celebrationsYou don’t sell drinks. You sell how people remember their night. If this resonates, and you’re looking to build something from 0 to 1, write to armaan at forgefoundry dot in
Job Title
Sales Lead - House of Toast