Job Title

Performance Marketing Lead | Vertical TVExperience: 3+ YearsFocus: App Scaling & Global UA (Paid Channels)Location: MumbaiVertical TV is redefining how the world consumes drama. We are looking for a high-velocity Growth Lead to scale our paid channels. You aren't just managing a budget; you are identifying viral hooks and turning them into millions of app installs.What You’ll Do :# Scale Aggressively: Own 7-figure monthly budgets across Meta and Google UAC.# Creative Ops: Lead the /"hook-testing/" factory. Partner with Promo Team to churn out high-CTR vertical video ads that stop the scroll.# Data Command: Master the MMP (AppsFlyer/Adjust) to track ROAS down to the specific episode that triggered the purchase.# Optimization: Move beyond /"installs. /"Optimize for Day 1 Retention and In-App Purchase (IAP) depth, with a focus on user acquisition and LTV , as well as CAC recovery.Who are we looking for?# 3–5 Years in UA: You’ve scaled a B2C app (Media, OTT, or Gaming) from zeroto significant monthly spend.# Meta Native: You understand why content goes viral on Meta Environmentand how to replicate it in paid ads.# Technical Edge: Deep knowledge of SKAN 4.0, event mapping, and creativefatigue management.# Speed: You prefer /"launch and learn/" over /"perfect and wait./"Why Vertical TV?# The /"Micro-Drama/" boom is the fastest-growing segment in digital media. Here is why you should join us:# Massive Creative Freedom: We produce our own content. You have an endless supply of high-quality footage to remix and test.# Direct Impact: In this industry, a good ad can double revenue overnight. You’ll see your impact on the dashboard in real-time.# No Red T ape: We move at the speed of social media. If you have a strategy that works, we fund it—instantly.# The Future of TV: Traditional streaming is too long; TikT ok is too short. Vertical TV is the sweet spot. Join the leader of the next big format.