Job Title

Key ResponsibilitiesCampaign Planning & OnboardingOwn the end-to-end campaign setup process — from brief intake and media planning to creative specifications, trafficking, and go-liveTranslate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and GoogleCoordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing, and flight schedulesEnsure all campaigns are launched accurately and on time, with proper tracking and attribution in placeCampaign Execution & OptimizationMonitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google)Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments, and pacingManage budget allocation across campaigns to maximize delivery and performance against KPIsWork with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platformsClient Reporting & InsightsBuild and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendationsPresent campaign results to advertiser POCs and agency teams, demonstrating ROI and identifying opportunities for upsell or renewed investmentDevelop standardized reporting templates and dashboards that scale across the campaign portfolioAudience Intelligence Campaign ManagementSet up and manage transaction graph-based audience segments for activation on Meta and GoogleCoordinate with the data and product teams on segment availability, refresh cycles, and match rate optimizationSupport advertiser teams in interpreting audience performance data and refining segment strategies across campaign cyclesCross-functional CollaborationPartner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines, and set realistic performance expectationsWork closely with product on feature gaps, delivery bugs, and tooling improvements that impact campaign operationsCoordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standardsFeed structured performance insights back to the sales team for renewals, upsells, and new business pitchesProcess & OperationsMaintain accurate campaign trackers, status dashboards, and pacing reports across the entire active portfolioDocument SOPs for campaign onboarding, optimization workflows, and reporting cadencesFlag risks proactively — budget overruns, delivery shortfalls, creative fatigue — and drive resolution before they impact client outcomesRequired Skills and QualificationsBachelor's degree in any discipline; quantitative or business backgrounds preferred3–6 years of experience in campaign management, ad operations, or performance marketing — ideally at a DSP, ad network, publisher, or performance marketing agencyHands-on experience managing campaigns on Meta Ads Manager and Google Ads (DV360 or Programmatic is a plus)Strong analytical ability — comfortable working with campaign data in Excel/Sheets, pulling insights, and identifying optimization levers without hand-holdingExperience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments)Familiarity with tracking and measurement frameworks — pixel setup, conversion events, UTM parameters, and attribution modelsExcellent client-facing communication skills; able to present performance data clearly to marketing and agency stakeholdersHigh ownership mentality — able to manage 10-15 campaigns simultaneously while maintaining quality and SLA commitmentsPrior exposure to retail media, commerce media, or fintech advertising is a strong plusBFSI advertiser experience (banks, credit cards, insurance, fintech) is an advantage