Job Title

Designation: Asst. Brand Manager / Brand ManagerOrganisation: Iscon Balaji FoodsBrand: HungritosIndustry: FMCGCategory: Frozen SnacksLocation: AhmedabadWho are we?Iscon Balaji Foods, established in 2012, is one of India’s leading frozen food companies and aglobal exporter of frozen foods and dehydrated potato flakes. Built on a foundation of innovation and world-class, state-of-the-art manufacturing, the company operates one of India’s largest French friesprocessing facilities and serves customers across 35+ countries worldwide.Hungritos: Bite-Size Happiness!Hungritos is the frozen snacks brand, created to bring fun, indulgent, and convenient snacking experiences to Indian consumers with a wide portfolio spanning fries, potato bites, burger patties, nuggets, cheese-based snacks amongst others.Over the pastfew years, Hungritos has built strong momentum across General Trade, Modern Trade, and Q-commerce platforms, driven by a sharp understanding of consumer preferences and a focus on high-quality, taste-led products. The brand has successfully expanded its foot print across key markets and continues to win consumers through relevant innovations and strong on-ground execution.Hungritos is on a mission to become a top-of-mind frozen snack brand in India, combining taste, convenience, and happiness in every bite!Role OverviewWe are looking for a result-oriented Asst. Brand Manager / Brand Manager to drive on-ground demand generation, BTL excellence, and in-store conversion across General Trade (GT),Modern Trade (MT) and Qcom. This role will focus on translating brand strategy into high-impact execution, delivering sales growth through strong collaboration with sales teams, robust promoter programs, and sharp consumer activations.Key Responsibilities1) Sales SupportDrive sales growth in GT through demand-generating initiatives in priority marketsLead demand creation in MT through promotions, visibility, and in-store merchandisingPartner closely with Sales teams to align marketing interventions with monthly targets and channel prioritiesTrack effectiveness of initiatives and optimize for higher offtake and throughput2) Promoter Program ExcellenceDesign and implement standardized training modules including SOPs and training videosDrive promoter productivity through weekly and monthly performance tracking using data and analyticsIdentify gaps, flag non-performance, and implement corrective actionsDevelop clutter-breaking assets across promoter uniforms, sampling setups, product display, and serving kits to enhance consumer engagement3) BTL Activations Consumer PromotionsBuild and execute the annual calendar for consumer promotions and BTL activationsDevelop innovative, high-impact POSM for both exclusive (own freezers) and shared retail environmentsLead targeted activations including society activations, assisted trials, and home delivery sampling programsEstablish strong tracking mechanisms to measure trial, conversion, and repeat rates4) NPDs Launch ExecutionPlan and execute timely launches of new products in alignment with business prioritiesLead end-to-end launch execution including test launches and scale-up plansDevelop comprehensive launch toolkits covering POSM, planograms, promoter training, and sampling protocolsEnsure strong in-market visibility and trial generation for new products5) Social Media s Digital EngagementDevelop and execute a monthly social media content calendar aligned to brand priorities, campaigns, and key consumption occasionsDrive topical, trend-led content to build relevance and increase share of voiceWork with agencies and creators to deliver high-quality, thumb-stopping creatives across platforms (Instagram, Facebook, YouTube, etc.)Manage influencer collaborations to drive awareness, trials, and credibility in core TG cohortsTrack and optimize key metrics - reach, engagement, saves, shares, C follower growthIntegrate social media with BTL activations and on-ground campaigns to amplify impact6) Operational Excellence InsightsConduct structured market visits across markets to gather actionable insightsDrive regular consumer interactions to uncover insights and improve interventionsTrack marketing spends, ensure budget adherence, and drive ROI-focused decision makingBuild feedback loops from market to continuously refine strategies and executionKey Skills CompetenciesStrong understanding of GT/MT dynamics and in-store executionHands-on experience in BTL activations, promoter management, and retail marketingData-driven approach to performance tracking and optimizationAbility to translate strategy into high-quality execution at scaleStrong cross-functional collaboration with Sales, Supply Chain, NPD Teams and AgenciesHigh ownership, agility, and problem-solving mindsetQualificationsMBA from a reputed institute3–4 years of experience in FMCG / consumer marketing rolesPrior experience in trade marketing, BTL, or on-ground activation roles is highly preferredWhat Success Looks LikeConsistent sales growth across GT and MT channelsHigh-performing, well-trained promoter ecosystem driving conversionsBest-in-class in-store visibility and disruptive activationsSuccessful, on-time launches with strong trial and repeat metricsSharp control over spends with measurable ROI on marketing initiatives