About GoodScore :GoodScore is on a mission to make financial literacy and credit access simple, actionable, and inclusive for over 150 million Indians who are credit-underserved. From starting personalized credit consulting in 2023 to now, empowering over 5 million users to take control of their credit health, we are one of India’s fastest-growing credit score & credit management apps. We are backed by leading VC funds in India, consistently ranked among the top 10 finance apps in the country, and are currently on a 1x to 100x growth journey. We’re building a high-impact team that shares our vision of transforming how India understands and manages credit—and this is only the beginning.A few resources and highlights that may be helpful for a quick introduction to Goodscore:Overview of our recent Series A fundraisePodcast featuring our founder, Sanchit Bansal, sharing his vision for GoodscoreHigh-ownership culture offering opportunities to build and scale from zero-to-one and one-to-manyTechnology-driven product delivering real, measurable impact on users’ financial livesAbout the Role:We’re looking for a Campaign Manager who can own end-to-end campaign execution, from ideation to analysis and iteration. This role sits at the intersection of growth, analytics, and creativity, and is critical to driving user acquisition, engagement, and retention.What You’ll Do:Own end-to-end campaigns—from planning to execution to performance trackingDefine targeting, messaging, and strategy aligned with business goalsAnalyze performance (CTR, conversion, retention) and drive data-backed iterationsContinuously experiment and optimize through A/B tests and new approachesBring fresh ideas, creative hooks, and campaign concepts to improve engagementCollaborate with product, design, and analytics teams to deliver high-quality outcomesWhat We’re Looking For:Must-have:1–3 years of experience in campaign management/growthStrong understanding of campaign funnels (impressions → conversion → retention)Hands-on experience with analytics (Excel, dashboards, tools)Ability to execute fast and iterate quicklyStrong ownership mindsetGood to have:Experience in fintech/consumer appsExposure to tools like CleverTap, MoEngage, etc.Understanding of lifecycle marketing / CRM
Job Title
Campaign Manager - Growth