Job Title

About the RoleWe are looking for an experienced and highly driven Influencer Marketing Manager who can independently own and execute influencer-led campaigns end-to-end. The ideal candidate has hands-on experience managing creators, negotiating deals, developing scripts, coordinating content production, and delivering high-performing campaigns within strict timelines. Experience with leading influencer marketing tools and platforms is essential.Key Responsibilities1. End-to-End Campaign OwnershipConceptualise, plan, and execute influencer marketing campaigns across Instagram, YouTube, Facebook, and emerging platforms.Identify, shortlist, and onboard relevant influencers (micro, macro, celebrity) aligned to brand objectives.Create campaign briefs, write scripts/storyboards, and share detailed content guidelines with creators.Negotiate deliverables, costs, timelines, and usage rights with influencers and agencies.2. Content Production & Quality ControlEnsure creators deliver high-quality content in line with brand messaging, positioning, and compliance requirements.Coordinate revisions, re-shoots, and content edits while maintaining positive creator relationships.Work towards timely delivery of assets for campaign launches and performance tracking.3. Performance Tracking & OptimizationUse influencer marketing tools (e.g., CreatorIQ, Upfluence, Qoruz, KlugKlug, Winkl, affable.ai etc) to:Discover talentEvaluate influencer authenticity & audience qualityTrack campaign performanceAnalyze results (reach, engagement, hook rate, hold rate, CTR, conversions) and optimize future strategies.Maintain internal dashboards, reports, and monthly performance trackers.4. Relationship & Community BuildingBuild long-term relationships with high-performing influencers and creator agencies.Maintain a strong internal creator database across categories, regions, and niches.Stay updated on creator trends, platform algorithm changes, and best practices.5. Cross-Functional CollaborationWork closely with Content, Creative, Paid Media, and Brand teams to align influencer initiatives with broader marketing goals.Collaborate with performance teams to integrate paid boosts/whitelisting into influencer rollouts.RequirementsMust-Have2+ years of hands-on experience in influencer marketing at an Influencer Agency or D2C Consumer Brand.Proven track record of running measurable, high-performing influencer campaigns.Strong negotiation skills and experience managing monthly influencer budgets.Ability to write strong scripts, hooks, briefs, and content directions.Proficiency with influencer platforms (Qoruz, KlugKlug, CreatorIQ, Upfluence, affable.ai, etc.).Excellent project management skills ability to manage multiple campaigns simultaneously.Understanding of performance metrics such as engagement rate, audience quality, ROAS impact of influencer content, etc.Good-to-HaveExperience running large-scale creator programs.Understanding of D2C funnels and UGC amplification for ads.Familiarity with Meta Ads and how influencer creatives impact paid performance.Personality & Working StyleCreative thinker with strong storytelling skills.Bias for action quick to execute, iterate, and deliver results.Highly organized, detail-oriented, and comfortable with tight deadlines.Strong interpersonal skills with the ability to work with diverse creator personalities.Why Join Us?Opportunity to build and scale a fast-growing D2C brand's influencer engine.Ownership-driven role with visibility across leadership.Work in a high-growth, creative environment that values innovation and speed.