Job Title

About Tricog HealthTricog Health is a B2B Integrated MedTech company with 400+ employees operating across 12+ countries, including India, Malaysia, the Philippines, and Kenya. Tricog specialises in AI-powered cardiac diagnostics, enabling hospitals, clinics, and diagnostic labs to deliver faster and more accurate cardiac care. Tricog's technology platform connects diagnostic devices with cardiologists and clinical AI to enable real-time, life-saving decisions. Tricog operates at the intersection of clinical expertise, technology, and healthcare access. The company is on a mission to make quality cardiac care accessible, scalable, and affordable across emerging and developed healthcare markets.About the RoleThe Director of Performance Marketing will own Tricog's digital acquisition and demand generation engine (both in India and internationally, for B2B and B2C segments). This is a senior, high-ownership role that sits at the intersection of data, strategy, and execution, with direct accountability for marketing-sourced pipeline and revenue growth.ResponsibilitiesPerformance Marketing Strategy and Budget OwnershipDefine and drive the end-to-end performance marketing strategy aligned with B2B and B2C acquisition, lead generation, and revenue pipeline goals across India and global marketsOwn and manage annual performance marketing budgets with clear ROI frameworks and channel-level accountabilitySet measurable KPIs, including CAC, ROAS, CPL, and MQL-to-SQL conversion rates, and report against them to senior leadershipBring a strong understanding of B2B healthcare buyer journeys and translate them into channel and messaging strategiesPaid Media and Digital Channel ManagementLead strategy and hands-on oversight across paid digital channels: Google Ads, Meta, LinkedIn, and healthcare-specific platformsDrive continuous performance improvement through A/B testing, audience segmentation, and bid strategy optimisationIdentify, evaluate, and pilot emerging channels relevant to MedTech audiencesEnsure creative and messaging are optimised for performance, not just brand alignmentDemand Generation and Pipeline DevelopmentDesign and execute integrated demand generation programs that feed a qualified sales pipelineBuild and manage Account-Based Marketing (ABM) initiatives targeting hospital chains, diagnostic networks, and healthcare institutionsPartner closely with Sales and Business Development to strengthen MQL-to-SQL conversion and close the feedback loop on lead qualityOwn lifecycle marketing programs that nurture leads across long sales cyclesAnalytics, Attribution, and ReportingBuild and maintain dashboards that track campaign performance, funnel health, and budget utilisation in real timeDevelop and maintain accurate attribution models across channels to inform investment decisionsTranslate performance data into clear, actionable insights and present findings to leadership and the foundersUse data to make fast, confident course corrections, not just periodic reviewsTeam Building Hire, mentor, and scale a lean but high-performing performance marketing teamDrive capability building within the team across analytics, paid media, and marketing operationsCross-functional and Regional CollaborationWork closely with Inside Sales, Content, and Brand Marketing to ensure consistency and quality across all paid and performance channelsCollaborate with CRM and Sales teams to optimise lead nurturing workflows and lifecycle triggers.Competencies Technical and FunctionalDeep expertise in performance marketing with a proven track record in MedTech, HealthTech, or enterprise SaaS environmentsStrong command of paid channels, including Google Ads, Meta Ads, LinkedIn Campaigns, programmatic platforms, and retargeting toolsProficiency in marketing automation platforms such as HubSpotHands-on experience with analytics and reporting tools, including Google Analytics, Looker Studio, or TableauExperience managing multi-country or multi-region digital campaigns with localisation requirementsLeadership and BehaviouralStrategic and execution-oriented: able to think long-term and act with urgency in the near termOwnership mindset: measures success by business outcomes, not marketing activityStrong cross-functional influencer: can align Sales, Product, and Leadership without formal authorityClear communicator: translates complex data and campaign logic into sharp, executive-level narrativesComfortable with ambiguity and the pace of a scaling startup environmentPreferred BackgroundMinimum five years of progressive experience in digital and performance marketingPrior experience in a MedTech, HealthTech, or healthcare technology company is strongly preferredExperience working in a compliance-heavy or regulated industry context is a plus