About TPHThe Product Highway is an AI-native product strategy and engineering firm that partners with businesses from idea to enterprise scale. We grew from zero to multi-million ARR in our first year, serving clients across India, APAC, Europe, and North America.We believe the traditional product/software model is ending—product and business development are converging. The future belongs to small, high-leverage teams of forward-deployed product managers and engineers who build businesses end-to-end, repeatedly.While AI has transformed how software is built, little has changed about what to build and why. That’s our focus. We treat software as an approximation of the real world, prioritizing alignment with business logic, customer behavior, and value creation over code volume or sprint velocity.We’ve rethought every process from first principles—embedding AI across everything we do, from in-house AI project managers to tools like Cursor and Claude. The result: legacy systems rebuilt in under 6 months, enterprise platforms in under 3, and mobile apps in under 1.We take on only problems we find meaningful and ship only what we stand behind—raising the bar with every hire.Who we’re looking forRegardless of role, every person at TPH shares these traits:End-to-end ownersClear, direct communicatorsUncompromising on qualityAI-obsessedStructured thinkersExperienced enough to use AI systematicallyWhy we’re hiringTPH builds products across fintech, e-commerce, SaaS, enterprise platforms, and consumer apps—and all of them live or die on the frontend. Users don’t see APIs or databases; they judge the interface. Even the best backend fails if the product feels slow, confusing, or broken.Frontend engineering here isn’t about turning Figma into React—it’s about building scalable systems: robust component architectures, resilient state management, and performance that holds up in production. You own the layer users and clients experience—and judge us by.This isn’t project-specific. You’ll move across client work—building from scratch, rebuilding legacy frontends, or introducing design-system discipline. The constant: ensuring fast, well-architected frontends that meet TPH’s quality bar.We want a frontend-first engineer with enough range to work across the stack when needed. You shouldn’t block on backend issues—you should trace, fix or propose solutions, and keep momentum. Full-stack isn’t the role, but full-stack willingness is essential.AI has fundamentally changed frontend work. Tools like Cursor and v0 let you scaffold, generate, and prototype faster than ever. Writing everything manually is already outdated. We need someone who uses AI as leverage—not a crutch—to ship faster while raising the quality bar through refinement and detail.What you’ll doBuild production frontends in React and Next.js — from project setup and architecture decisions to deployed, performant applications.Design and implement component systems that scale — reusable, composable, well-typed component libraries that work across features and pages seamlessly.Translate design into production UI with taste and precision — working closely with our design team, you turn Figma into interfaces that don’t just match the mockup but actually feel right. Animations, transitions, micro-interactions, responsive behavior — the details that separate a good frontend from a great one.Own performance and user experience — bundle size, Core Web Vitals, perceived load time, interaction latency.Make frontend architecture decisions independently — state management strategy, rendering approach (SSR, SSG, ISR, client-side), data fetching patterns, caching, code splitting.Build complex interactive interfaces — dashboards, data visualization, multi-step flows, real-time UIs, drag-and-drop, rich text editors. Not every project will need all of these, but you should be comfortable with the complexityWork with APIs and shape the contract — you consume backend APIs, but you also push back when the API shape doesn’t serve the frontend well.Step across the stack when it makes sense — write an API endpoint, fix a database query, adjust a backend route. Not your primary job, but you don’t let a backend change become a blocker.Push back on design when needed. Spot gaps, edge cases, and poor interactions—propose better solutions.Ship features end-to-end—from requirements to production-ready code. Own execution.Write maintainable code—clean APIs, strong types, tests, and clear patterns. Build for teams, not prototypes.Work across clients and contexts. Adapt quickly and carry best practices forward.Must-haves4+ years building frontend applications in production — not landing pages or WordPress themes, but real interactive products with complex state, dynamic data, and demanding usersDeep expertise in React and Next.js — hooks, server components, app router, SSR/SSG/ISR patterns, middleware, API routes. You don’t just use Next.js, you understand its rendering model and make deliberate architectural choicesStrong TypeScript — proper typing, generics, discriminated unions, type inference. TypeScript isn’t optional overhead for you, it’s how you design component APIs and catch bugs before they shipCan own frontend architecture decisions — how to structure the app, where state lives, how data flows, what renders where and when. You’ve made these decisions on production projects and lived with the consequencesDesign sensibility — you can look at a Figma file and translate it faithfully, but you can also look at a design and know when something won’t work in practice. Spacing, alignment, responsive behavior, interaction states — you notice when things are off, and you care enough to fix themPerformance-conscious by default — you think about bundle size, re-renders, lazy loading, image optimization, and Core Web Vitals without someone asking you to. You’ve profiled and optimized production frontendsWillingness and ability to work across the stack — you don’t need to be a backend expert, but you should be able to read Python or Node.js code, trace a bug to an API endpoint, write a simple endpoint if needed, and unblock yourself without waiting for someone elseHas built and consumed REST and GraphQL APIs — you understand API design from the frontend’s perspective and can shape the contract with the backend team to serve the UI wellHas deployed and operated production frontend applications — CI/CD, Vercel/Netlify or custom deployment pipelines, environment configuration, feature flags.Comfortable working in a services environment — different projects, different clients, different codebases.Strong plusesHas built or evolved design systems—tokens, primitives, and patterns teams rely onExperience with motion—Framer Motion, CSS, GSAP. You use animation to enhance UX, not decorate itHas built data-heavy interfaces—dashboards, analytics, tables, and visualizations (D3/Recharts). You make complex data usableExperience with real-time UIs—WebSockets, optimistic updates, live collaboration, event-driven updatesStrong mobile-first/responsive experience—rethinking layouts and interactions, not just adding media queriesHas integrated AI features—streaming LLMs, chat UIs, AI search, generative UI. You understand AI-native UX patternsExperience with React + React Native or Flutter—able to work across web and mobileHas worked in services/consulting—comfortable with pace, context switching, and client interactionHas mentored junior engineers—code reviews, architecture, and component design best practicesAI-native expectationsFrontend engineering has been transformed by AI more than almost any other discipline. We expect you to lead this shift, not catch up to it.Use Cursor or Claude Code as your primary environment—scaffolding, refactoring, and shipping production features through AI-assisted workflows dailyUse AI for rapid UI prototyping—tools like v0, Claude, or Cursor to go from idea to working components in minutes, then refine. AI creates the draft; you ensure qualityMaintain CLAUDE.md and .cursorrules as living documents—encoding conventions, design tokens, TypeScript patterns, and project constraintsUse AI for code review and refactoring—catch inconsistencies, improve performance, flag accessibility issues, and enforce patternsGenerate tests, Storybook stories, docs, and types with AI—then review and refine. You don’t ship unreviewed AI output, but you eliminate manual scaffoldingLeverage AI for cross-stack work—fix endpoints or queries confidently without slowing downTreat AI as quality leverage, not just speed—use the time saved to refine interactions, optimize performance, and handle edge casesNot the right fit ifYou want to work on one product long-term—this is a services role with multi-domain exposure. Variety is the point.You think frontend is just matching mockups—this role is about systems, architecture, and end-to-end frontend quality.You avoid backend work—we need engineers who can cross the stack and unblock themselves.You rely on pixel-perfect specs—you’re expected to make judgment calls on spacing, responsiveness, interactions, and edge cases.You’ve only built simple CRUD apps or marketing sites—we need experience with complex, interactive, production-grade frontends.You favor clever abstractions over clarity—your code must be readable and maintainable by others.You don’t have design opinions—we need engineers who challenge, suggest better solutions, and care about UX as much as code.You don’t use AI tools daily—writing everything from scratch means operating below the speed and scope we expect.How to applySend your resume and a short note on why this role excites you to and .
Job Title
Frontend Engineer