Job Title: Lead – Social Commerce (community + weddings + revenue focus)Role Overview:We are looking for a dynamic and entrepreneurial Lead – Social Commerce to drive revenue through community-led growth and high-impact social engagement. This role will focus on building and leveraging communities around celebrity weddings, luxury/big-fat weddings, and social moments to create scalable business opportunities.The ideal candidate understands how culture, content, and commerce intersect—and can convert social buzz into measurable revenue.Key Responsibilities1. Community Building & EngagementBuild and nurture high-value communities across platforms (Instagram, WhatsApp, YouTube, etc.)Develop niche communities around weddings, luxury lifestyle, and celebrity cultureDrive engagement strategies including conversations, UGC (user-generated content), and social interactionsIdentify and activate micro-communities (brides-to-be, wedding planners, stylists, influencers)2. Social Commerce StrategyOwn end-to-end social commerce funnel: discovery → engagement → conversionLaunch and scale commerce initiatives via social platforms (live selling, drops, curated collections)Collaborate with content, performance, and product teams to drive conversion-led campaigns3. Celebrity & Wedding-Led Business DevelopmentLeverage celebrity weddings and high-profile events to create trend-led commerce opportunitiesBuild partnerships with:Wedding plannersStylistsInfluencersCelebrity managersIdentify “moment marketing” opportunities during big-fat weddings and cultural events4. Revenue & Growth OwnershipOwn revenue targets from social commerce channelsDevelop monetization models for communities (exclusive drops, premium access, collaborations)Track and optimize key metrics: CAC, conversion rates, AOV, repeat purchase5. Influencer & Creator EcosystemBuild and manage a strong network of creators and influencersDrive collaborations for product placements in weddings and social eventsScale affiliate and creator-led commerce programs6. Content & Trend IntelligenceStay ahead of trends in weddings, fashion, and social mediaTranslate trends into shoppable content and campaignsWork closely with content teams to create viral, conversion-focused assetsKey Requirements:5–8 years of experience in social media, influencer marketing, or social commerceProven track record of driving revenue through social channelsStrong understanding of Indian wedding ecosystem & luxury consumer behaviorExperience working with influencers, celebrities, or event ecosystemsData-driven mindset with strong analytical skillsEntrepreneurial mindset with ability to build from scratchProfessional Qualifications:Experience in D2C, fashion, lifestyle, or wedding-related industriesStrong network in wedding planners / celebrity ecosystemPrior experience with live commerce or community monetizationSuccess MetricsRevenue contribution from social commerceCommunity growth & engagement ratesConversion rates from social channelsInfluencer ROI and campaign performanceContribution from wedding/event-led activationsInterested candidates please share resume at
Job Title
Lead - Social Commerce