Job Title

Type: Full-TimeSalary/Stipend: ₹25,000 – ₹30,000/month DOESchedule: Monday to Saturday, 9:00 AM – 5:00 PM (UK time)Location: Remote (India)We’re not looking for someone to just create and manage posts.We’re looking for someone who wants to build personal brands that dominate feeds, shape perception, spark inbound interest, and earn respect in the B2B space.As our Content & Personal Brand Strategist, you will operate at the intersection of content creation, brand psychology, digital storytelling, and execution. Your words, visuals, and ideas will shape how founders and brands are perceived across LinkedIn, Instagram, Twitter/X, and beyond.This is not a copy-paste social media job. You’ll be thinking, writing, designing, structuring, and refining ideas so they cut through the noise, get remembered, and position the people and brands you work on as credible, distinctive voices in their space.If you are serious about building a career in personal branding, content strategy, ghostwriting, and strategic content execution, this role will give you one of the steepest and fastest learning curves you’ll find.About the RoleThis role has two core parts.Part 1: Founder Personal BrandsYou will help build and manage the personal brands of our 3 founders across B2B, marketing, branding, content, and business strategy.This includes:Shaping strong thought leadership contentMaintaining each founder’s unique tone, voice, and positioningTurning raw thoughts, voice notes, conversations, and half-formed ideas into sharp, high-quality content that builds authority over timePart 2: Client Project – UK Immigration Law FirmAlongside the founder side, you will also take ownership of one client project in the UK immigration space.This includes:Supporting the firm’s content and marketing ecosystemHelping build the immigration lawyer’s professional presence and personal brandCreating strong, credible, high-trust content across different formats and platformsSupporting website content, SEO/GEO blogs, social content, and short-form video content from idea to publishingThis is not about juggling random tasks. It is about taking ownership, bringing structure, and making sure the work moves forward with clarity and consistency.What You’ll Actually DoOn the Founder SideGhostwrite and create thought leadership content for 3 founders across B2B, marketing, branding, content, and business strategyDesign carousels, one-slide graphics, and visual posts that stop the scroll and communicate ideas clearly using Canva PremiumOwn the content engine from idea sourcing to writing, editing, scheduling, and tracking performanceWork directly with the founders to turn raw thoughts, call transcripts, voice notes, and conversations into finished, strategic contentMaintain distinct tone, voice, and positioning for each founder without making the content feel genericResearch narrative angles, hook structures, and content directions that make the founders sharper, more memorable, and more respected in their spaceHelp build structured content systems, topic banks, and repeatable content flows instead of relying on random inspirationOn the Client SideSupport and manage content across the client’s social channels, website content, blogs, and short-form video workflowContribute to content research, idea development, writing, graphics, blog content, and supporting website rebranding content where neededHelp shape the professional reputation and personal brand presence of the immigration lawyer through strong, thoughtful content and positioningSupport short-form video content from idea and research to scripting, editing, and publishingWork across content formats with consistency, clarity, and brand alignmentTake ownership of deliverables and help keep the client-side content organised, sharp, and moving forwardYou're a fit if youHave experience in content creation, branding, and social media marketingWrite like a strategist, not a copy machineKnow how to take someone’s raw voice and make it stronger, not more genericUnderstand the difference between real thought leadership and basic social media contentHave strong narrative taste and can tell what makes a post feel sharp, memorable, and credibleHave an eye for design and know what makes a carousel or visual post actually workCan think in systems, content series, and frameworks, not just isolated postsAre organised, accountable, and comfortable taking ownership without constant hand-holdingCan handle feedback, ambiguity, and high standards without falling apartCare about reputation, positioning, and long-term authority, not just vanity metricsMust-have skillsCanva Premium with a confident, clean, modern design styleStrong written English that feels clear, concise, natural, and credibleAwareness of LinkedIn, Instagram, Facebook, and Twitter/X content behaviour and platform nuancesUnderstanding of personal branding fundamentals, thought leadership, hooks, and scroll psychologyAbility to support short-form video content from idea and research to scripting, editing, and publishingAbility to turn messy ideas into structured content, themes, and clear deliverablesAbility to research well, think independently, and bring strong starting ideas to the tableComfort using Notion, Google Docs/Sheets, Trello, and AI tools to improve speed and outputStrong sense of tone, narrative, positioning, and content qualityBonus – Not Required, but a Strong SignalExperience ghostwriting for founders or executives and building thought leadershipFamiliarity with B2B content culture in the UKExposure to content systems, repurposing workflows, and creator operationsGood research and learning skills, especially in niches that require careful framing and clarityUnderstanding of UK Immigration law or other trust-based industriesWhat this role is notThis is not a role for someone who wants to make average content and call it strategyThis is not for someone who needs to be told every small stepThis is not for someone who wants to post generic “5 tips” content, chase trends without thinking, or fill calendars with shallow engagement baitWe care about quality, positioning, perception, and building brands people actually remember.Why this role is valuableYou’ll work closely with founders, shape ideas at source, and get real ownership across both personal branding and live client executionYou’ll learn how to think beyond posting and start operating at the level of positioning, authority-building, and content systemsIf you have the taste, discipline, and ambition for this, you’ll grow very fast here