Job Title

We’re hiring an Account Lead – Performance Marketing to lead client accounts end-to-end across Meta Ads + Google Ads.For Meta, this is a creative-led performance role. And not just a media buyer role. Hence, it includes not just building briefs and sharing with client but also full onus to quickly ship AI creatives to test angles and build that diversity.You will own performance outcomes, creative strategy, and client communication.Minimum Experience: 3 years.Core Responsibilities1) Account OwnershipOwn 3-5 client accounts depending on the intensity required. We don’t believe in owning 10+ accounts as we don’t believe in shallow work.Lead growth roadmap, planning, weekly actions & executionEnsure consistent experimentation and fast learning loops2) Meta Ads (Primary) – Creative-Led GrowthLead creative strategy: angles, hooks, scripts, proof, iterationsIdentify winners, scale them, and produce iterations consistentlyRun a repeatable creative testing system3) Creative Output (2 Modes)Mode A — Briefing-led (Client production):Create clear briefs: script + storyboard + shot guidance + overlaysDrive iterations based on performance feedbackMode B — AI-led production (Our production):Build creatives internally using AI workflows (static + video)Ship variations fast and iterate based on resultsTools include: Flow + Gemini/Nano Banana workflows + AI creative toolsNote:We’re not hiring a designer/editor. We’re hiring a performance marketer who can think creatively, build ads and ship it without any external constrain.Performance Marketing is now a storytelling game and less media buying. And hence onus should be on us to build and ship as wellIt’s a culture in our team where we all build ads including founders and interns.4) Google Ads (Secondary)Manage Google Search accounts with strong hygiene:structure, queries, negatives, match types, budgetsad copy testing and landing page feedbackExtract insights from Search to improve messaging/Meta creatives5) Reporting + CommunicationWeekly/monthly performance reporting with actionable insightsHigh-quality client communication (clear, structured, proactive)Maintain documentation + experiment logs (no chaos)Keep building SOPs and have a strong bend in creating processes.Must-HaveMin 2.5-3 years’ experience in performance marketing (agency or brand)Hands-on experience running: Meta Ads (must) Google Search Ads (must)Strong creative thinking + experience with creative briefs/scriptsComfortable owning accounts and speaking to clients directlyGood data hygiene (Sheets, reporting clarity, structured thinking)Highly PreferredHas built ads themselves using AI tools / fast production workflowsStrong understanding of creative testing, iteration loops & scalingExperience in D2C / lead-gen businesses