Job Title

Performance Marketing Manager (with Growth Marketing Exposure)Location: On-site | BangaloreBudget Ownership: ₹1,00,000/month (scalable based on ROI)Compensation: ₹15-18 LPA + performance-linked bonus (10-15% of CTC)Role MissionOwn high-quality lead generation for Agriplast Tech India through ROI-focused performance marketing on Meta and Google Ads. Continuously improve lead quality, conversion rates, and revenue efficiency in our dealer-led B2B environment.This role owns outcomes end-to-end: campaign strategy, execution, lead quality, analytics, sales alignment, and optimization.Key ResponsibilitiesPerformance Marketing Plan, execute, and optimize Meta & Google Ads campaignsDeliver 100-200 qualified leads/month with strong conversion potential. ( Number can increase based on performance )Build region-wise, product-wise, season-wise campaign strategiesManage landing page optimization and conversion rate improvementIntegrate campaigns with Salesforce CRM for tracking and attributionDevelop creative strategy and collaborate with design teamRun structured A/B tests across ads, audiences, and landing pagesBuild weekly/monthly MIS reports with actionable insightsSEO & Growth Support (Good to have )Monitor organic traffic trends via GA4 and Google Search ConsoleIdentify keyword opportunities from paid search term dataCollaborate on landing page SEO (meta tags, schema, internal links)Suggest technical SEO improvements based on GSC insightsNote: Content writing and backlink strategy handled by separate teamSystem Building :Document all campaigns, learnings, and processesBuild automation workflows for lead handling (WATI, email, CRM)First 90 DaysAudit existing ad accounts, GA4/GSC, and lead qualityBuild region-wise and product-wise performance baselinesAlign with Inside Sales on lead quality definitionsLaunch structured testing (creatives, audiences, landing pages)Establish weekly performance review rhythmRequired SkillsMust Have:3-5 years hands-on Performance Marketing (Meta & Google Ads)Proven track record owning campaign outcomes (not just execution)Strong GA4, GSC, Meta Ads Manager expertiseLanding page optimization experienceData-driven decision making abilityCRM knowledge (Salesforce preferred; can learn on job)Nice to Have:Basic SEO knowledge (keyword research, on-page optimization)Experience in agriculture/industrial B2B sectorsAutomation tools experience (Zapier, WATI)Content marketing understandingSoft Skills:Ownership-driven and accountableClear communicator, strong listenerNot defensive — takes responsibility for outcomesComfortable in complex B2B environmentsCurious learnerSuccess Metrics (KPIs)Primary KPI: Lead Quality Score100-200 qualified leads/monthCPL optimization (without compromising intent)ROAS improvementMonth-on-month growth in high-intent leadsLanding page conversion rate improvementWhy Join Agriplast?Own revenue outcomes, not just execute campaignsWork in India's leading greenhouse materials company (20+ years, strong brand)Performance-linked compensation (your results = your earnings)Learning budget: ₹50K/year for courses and certificationsDirect access to founders and business leadersCareer growth: Performance Marketing → Growth Lead → Marketing HeadImpact: Your campaigns directly help thousands of Indian farmers grow better crops through advanced greenhouse technologyCompensation & BenefitsCTC: ₹15-18 LPA (negotiable based on experience)Performance bonus: Up to 15% of CTC (tied to Lead Quality Score + ROAS)Learning & development budgetWorking Days: Monday-Saturday (2nd Saturday off)