Job Title

Job SummaryBrand website: ScoreUp.clubAs an ad Script writer you write the words that stop the scroll for short form media. At ScoreUp, every ad lives or dies in the first 3 seconds — and that's your territory. You'll write high-converting performance ad scripts per week for AI UGC and live-action ads, built around proven performance frameworks and fresh angles briefed by the Creative Strategist and feedback from performance marketing team.WHAT YOU'LL DOWrite performance ads scripts— hooks, body, CTA — for Reels, YouTube short form formatsCraft multiple hook variants(pain, curiosity, social proof, bold claim) per concept to A/B testTranslate performance briefs and winning data signals into fresh creative anglesStudy competitor ads and audience language (reviews, Reddit, forums) to find resonant voiceIterate fast — refine scripts based on CTR, hook rate, and scroll-stop data within 48 hrsMaintain a living swipe file of high-performing hooks, structures, and frameworksCollaborationWork closely with the design, growth & performance marketing team to develop effective creatives.Contribute ideas to improve creative campaigns and brand storytelling.WHAT YOU BRING2+ years writing direct-response or paid social copyDeep understanding of hook frameworks (Pattern interrupt, VSL, POV)Familiarity with Meta Ads, YouTube/ Short form ad formatsAbility to write in multiple voices (relatable UGC, authority, peer-to-peer)Comfortable working with data — CTR, CVR, thumb-stop rateFast turnaround — scripts delivered within hrs of briefBonus: Experience with EdTech, finance, or scaled consumer apps Bonus: Familiarity with AI tools for writingKey Performance Indicators (KPIs)Hook / Thumb-Stop RateCTR (Click-Through Rate on ads)Scripts written