Job Title

Position Overview:Thyleads is looking for a GTM (Go-To-Market) Engineer to play a crucial role in driving B2B lead generation campaigns, automating workflows, and setting up marketing and sales infrastructure. If you're a tech-savvy marketer with expertise in AI tools, APIs, and data-driven strategies, we'd love to have you on board.Key Responsibilities:Market & Competitor Research:Utilize Al-driven tools like ChatGPT, Perplexity, and other research platforms to gather insights.Analyze industry trends, competitors, and customer behavior to refine GTM strategies.Campaign Planning and Strategy:Develop and execute B2B lead generation campaigns.Optimize outreach methods, messaging, and targeting based on data-driven insights. Email Infrastructure Setup;Configure and manage domains and mailboxes via Google Workspace, Outlook, and SMTP.Ensure email deliverability best practices for outbound campaigns. Automation and AI-Driven Workflows:Create and optimize automated workflows using AI agents and APIs.Integrate various sales and marketing tools to enhance efficiency and scalability.Data Scraping, Filtering and Analysis:»   Extract and analyze data from various sources for targeted lead generation.»   Implement filtering mechanisms to ensure high-quality lead lists. Collaboration and Content Development:Work closely with Sales, Marketing, and Customer Success teams to craft high-impact content.Align messaging with lead generation goals to drive engagement and conversion. Performance Monitoring & Weekly ReviewsAttend weekly review calls with internal and external stakeholders.Provide insights, recommendations, and improvements for ongoing campaigns.Required Skills and Qualifications:Qualifications:Bachelor's degree in Business, Engineering or any relevant field.Understanding of basic Technological advancements is a must.Technical Expertise:Experience with AI tools, APIs, and automation platforms.Proficiency in setting up email domains, SMTP, and outreach infrastructure.Familiarity with data scraping and filtering techniques.Marketing & GTM Strategy:Knowledge of B2B lead generation frameworks and best practices.Ability to plan, execute, and optimize outbound marketing campaigns.Analytical and Problem Solving Skills:Strong data-driven approach to decision-making.Ability to analyze campaign performance and optimize strategies accordingly.Collaboration & Communication:Experience working with sales and marketing teams in a fast-paced environment.Strong ability to present research findings and campaign performance insights.