Job Title

About the CompanyAnand Rathi Share and Stock Brokers Limited is a leading financial services company with 30 years of proven market excellence. The company offers a wide range of products and services under broking and distribution of equities, derivatives, commodities and mutual funds. Anand Rathi has a strong presence in India and abroad and serves a diverse client base. We are now expanding our online business via a digital first offering. We are committed to advance the financial well-being of our customers through transparent and responsible product offerings.About the RoleWe are seeking a dynamic and results driven individual to join our team as Sr. Manager/Assistant Vice President – Digital Acquisitions (Equity). As a Sr. Manager/Assistant Vice President – Digital Acquisitions (Equity), you will be responsible for developing, implementing and managing online strategies to promote Digital Acquisition, Activation, Margin Collection, and Referral jointly with a dedicated Marketing Team. You will be focusing on leveraging the technology and internet to reach and engage target audiences and have a target driven approach. You should have a deep understanding of financial services industry and various digital marketing channels.Key ResponsibilitiesAcquisition Strategy Development Create comprehensive marketing strategies that align with Digital Acquisition, Activation, Margin Collection, and ReferralIdentify Target Audiences, analyse market trends and choose the most effective digital channel to reach potential customersHave strategies for each of the goals and make necessary changes as per data analysis and feedbackOverlook performance marketing and social media campaigns with Marketing team. Work on improving website elements to enhance the conversion ratesEnabling New Channels for Acquisition Identify and launch new Digital Acquisition Channels for like new performance marketing channels, influencer led acquisitions, API partnerships etcDrive Account Acquisitions through app, web and mobile first journeys, optimising funnelsDrive growth levers like whatsapp based onboarding, referral engines, vernacular acquisition and data driven personalisationScale high performing digital growth teams including performance marketing, partnerships, analytics and growth productsReporting & CRM Maintain Dashboards of lead funnel tracking, conversions, CPL, CPA, source level performance, etcAnalyse data to identify bottlenecks and improvement areas in the acquisition journeyDefine key performance indicators (KPIs) related to Feedback & Surveys of various Business Goals and measure the effectivenessContinuously share feedback with the Marketing team on leads, accounts and referrals to optimise the campaignsDive into data driven strategies and analysis to leverage acquisition and margin collectionWork on optimising CRM as per Business needsClient Engagement Craft clear and engaging messaging through various communication mediumsUsing feedback and surveys to understand areas of improvement and reiterate the communications based on the feedback.Personalised communications strategies depending on the segmentation of clients, prospects and referralsIdentify cross sell and up sell opportunities via data analysis and develop communications to leverage acquisition and activationsCo-ordination for conducting Webinars and communication strategies for RSVP, Attendees and conversionsKeep up to date with the latest advancements in the client engagement trends across the industryContent Creation and Marketing Collaterals Overlook the Content and Collaterals designed by the Marketing Team and share constructive feedbackInnovative ideas to create engaging content and creative as per Business GoalsThis should resonate with the target audience and convey brand’s messageContinuously research on new market trends across national and international markets and implement in content and creative to achieve an edge over competitorsConduct A/B testing on various landing pages and other conversion pointsCollaboration & Innovation Collaborate with Marketing, Sales, Dealing, Product, Research & tech teams to constantly align digital acquisition activities with the overall Business GoalsPrepare and present reports & data analysis with various stakeholders and constantly work on improvising the results for Acquisitions and Margin CollectionTo enhance digital onboarding process, work closely with Product & Tech teamsConduct in-depth market research to identify trends, opportunities, and potential areas for acquisitions in the equity marketStay abreast of industry developments, competitor activities, and regulatory changesConstantly work on new ideas and execution for getting the first mover advantage QualificationsBachelor’s or a master’s degree in finance, Business, Marketing or a related field. MBA is a plus.Min 5 years of experience in Digital Acquisition, progressively taking more responsibilities. Fostering a collaborative and innovative environment.Proven track record of developing and implementing digital acquisition strategies and achieving aligned targetsWell versed with all the Digital Marketing, Analytical, SEO, social media, Content Marketing, Email Marketing & Paid Advertising Tools to streamline workflows, analyse performance & make data driven decisionsExposure to Stock Market and all types of financial products/servicesExecuted new ideas and digital marketing strategies in the past with result driven numbers and achieved KPIsStrong understanding for visual aesthetics and design principles ensuring that the design elements are pleasing, cohesive and aligned with brand identityUnderstanding of all the technical aspects for website, app and digital marketing tools Required SkillsExceptional Verbal, Written Communication and Presentations SkillsShould have strong networking & relationship building skillsSound decision-making abilities, especially in high-pressure situations, to drive strategies effectivelyOrganised, high energy, results driven, superior problem-solving skills & high attention to detailing