Job Title

Company DescriptionThinkROI is a dynamic digital marketing agency committed to delivering consistent ROI through innovative strategies, customer engagement, brand building, and fostering growth. Our diverse team, comprising creative and technical experts, works collaboratively to provide breakthrough solutions that transform businesses. Headquartered in Gurugram, with offices in Mumbai and Mysore, we specialize in performance marketing, social media, creative services, martech, and more. We are driven by a passion for excellence, pushing boundaries to exceed client expectations. Join our purpose-led team to make an impact and shape the future of digital marketing.Role DescriptionThis is a full-time, on-site role for a Performance Marketing Lead – App based in Gurugram. The role involves planning, implementing, and optimizing app performance marketing campaigns to achieve targeted KPIs, such as user acquisition, app installs, and engagement. Responsibilities include managing budgets, analyzing campaign effectiveness, executing A/B testing, and providing regular performance reports. The role requires close collaboration with cross-functional teams, including creative, analytics, and product teams, to optimize app marketing strategies.QualificationsStrong Analytical Skills and expertise in Data Analysis to monitor, measure, and refine marketing performanceExceptional Communication skills for collaboration with cross-functional teams and stakeholdersProven experience in Performance Management and Performance Testing for app campaignsProficiency in app marketing platforms and tools, such as Google Ads, Meta Ads, Apple Search Ads and other ad management platformsProficiecy working with MMP and CDP platforms like Appsflyer, Branch, Singular, Clevertap, Moengage, VservUnderstanding about retargeting platforms other than google and metaDeep understanding about GA4 & GTMUnderstanding about creative optimization and creative analysisstrong presentation and communication skillsUnderstanding of app store optimization (ASO) strategies and conversion rate optimization (CRO)Bachelor’s degree in Marketing, Business Administration, or related field; an advanced degree is a plusDemonstrated ability to lead a team, manage budgets, and deliver measurable results