Job Title

ABOUT AFFINITYEstablished in 2006, Affinity is a global AdTech company that builds user engagement products spanning branding and performance — for digital media. With 400+ employees and 7 business units (mCanvas, Siteplug, VEVE, AdopsOne, Yield Solutions, NucleusLinks, and Opinary), Affinity creates sustainable, scalable advertising products with a strong focus on user experience and privacy-first innovation.We are a company of creative and technology-driven mavens on a mission to make advertising engaging. If you want to build your career at the intersection of people, ideas, and impact — we want to hear from you.ROLE OVERVIEWThe Events Specialist will own end-to-end planning and execution of Affinity's event presence — from industry trade shows and sponsored conferences to owned thought-leadership experiences like Affinity Conversations. This is a pure events role; the ideal candidate thrives on creating high-impact, well-orchestrated experiences that strengthen Affinity's brand, generate quality leads, and deepen relationships with partners, publishers, and advertisers across the AdTech ecosystem.KEY RESPONSIBILITIES1. Event Research & Calendar PlanningResearch and evaluate industry events (conferences, trade shows, summits) for strategic fit with Affinity's business objectives and target audience.Maintain and own an annual events calendar, flagging key deadlines for sponsorship applications, speaker submissions, and booth bookings.Prepare shortlists with data-backed recommendations covering audience profile, expected ROI, cost, and competitive presence.2. End-to-End Event ExecutionManage full event lifecycle — from pre-event planning and logistics to on-site coordination and post-event wrap-up — for both third-party events and Affinity-owned IPs.Oversee booth setup, branded installations, AV coordination, and on-site event activations.Ensure seamless attendee experience at Affinity-hosted events, managing invitations, RSVPs, run-of-show, and on-ground operations.3. Budget & Cost ManagementBuild and manage event budgets; negotiate with vendors to drive cost efficiency without compromising quality.Track actuals vs. budget in real time; maintain detailed cost records and submit timely expense reports.Identify cost-saving opportunities across venues, production, and logistics.4. Vendor & Partner ManagementIdentify, onboard, and manage vendors including event agencies, production houses, AV teams, caterers, and fabricators.Negotiate contracts, define SLAs, and hold vendors accountable to deliverables and timelines.Build a reliable vendor ecosystem to enable scalable and repeatable event execution.5. Event Collateral & Inventory ManagementCoordinate with design and marketing teams to develop event collaterals — banners, brochures, standees, branded merchandise, and digital assets.Maintain an organized inventory of all event materials; plan replenishment ahead of the events calendar.6. Creative Activations & Attendee ExperienceIdeate and propose innovative on-site activations — interactive demos, gamification, experiential touchpoints — that drive meaningful engagement.Collaborate with business unit teams to ensure product and brand narratives are compellingly represented at each event.7. Lead Tracking & Event ROICoordinate with sales and CRM teams to ensure all contacts met at events are properly tagged and entered into the pipeline (open, won, lost).Prepare post-event performance reports tracking leads generated, revenue influenced, brand impressions, and qualitative outcomes.Provide actionable recommendations to improve future event ROI and justify budget allocation decisions.8. Thought Leadership & Owned Event IPsSupport the planning and execution of Affinity's owned event properties (e.g., Affinity Conversations) — including venue selection, speaker coordination, agenda design, and attendee curation.Collaborate with external partners, media houses, and industry collaborators on co-hosted events.Assist in managing speaker logistics, panel facilitation, and post-event content capture (photography, video, social content).9. Client & Partner GiftingPlan and coordinate client gifting initiatives tied to events, seasonal milestones, and key account moments.Research and recommend gift options aligned with client preferences, brand standards, and budget.Manage end-to-end procurement, packaging, personalization, and delivery; maintain gifting records.QUALIFICATIONS & SKILLSMust Have2–5 years of hands-on experience in event management, event marketing, or field marketing — with a clear track record of executing B2B industry events end-to-end.Experience managing third-party trade shows/conferences (booth management, sponsorship coordination) as well as owned/hosted events.Strong vendor negotiation and management skills; ability to drive quality outcomes within budget.Exceptional organizational and project management skills — able to manage multiple events simultaneously without dropping the ball.Sharp communication and stakeholder management skills; comfortable coordinating across sales, design, leadership, and external partners.Good to HavePrior experience in AdTech, media, or a B2B tech company.Exposure to event performance tracking — lead attribution, pipeline tagging, post-event reporting.Familiarity with CRM tools (Salesforce, HubSpot) for lead capture and reporting.Experience supporting thought leadership events, panel discussions, or industry roundtables.Creative instincts for event activations and brand experience design.WHAT YOU CAN EXPECTOwnership of a growing, high-visibility events function at a global AdTech company.The opportunity to shape Affinity's presence at marquee industry events globally — Affiliate Summit, ad:tech, DMEXCO, and more.A collaborative, fast-paced culture that values ideas and initiative.A front-row seat to the AdTech ecosystem, working alongside seven business units across publisher monetization, branding, and performance marketing.