Job Title

Role overviewThis role owns pipeline creation.You will build and run the demand generation and ABM engine for Bay6.ai and Xemplar, focusedexclusively on the US market. This is a senior, autonomous role for someone who can translateGTM priorities into campaign strategy, execute across channels, align tightly with sales, andconsistently generate qualified pipeline.Success in this role requires strong judgment, high execution velocity, and disciplinedmeasurement. The output is qualified meetings, pipeline, and revenue influence.Key responsibilitiesDemand generation strategy and planning• Build the quarterly demand plan aligned to US ICPs, offers, and revenue targets.• Translate GTM priorities into campaign roadmaps with clear deliverables, timelines, andperformance targets.• Prioritize experiments that improve conversion across the funnel, from first touch to salesaccepted opportunities.ABM ownership and execution• Own account selection and prioritization with sales, including segment definitions and accounttiers.• Design multi-touch ABM plays across paid, email, social, events, and outbound support withclear sequencing.• Build persona-based messaging and personalization approaches that improve meetingconversion and pipeline quality.Paid acquisition and performance marketing• Plan, execute, and optimize paid programs across channels relevant for US B2B demand,including search and paid social.• Own targeting, creative direction, budget pacing, A/B testing, and conversion optimization withclear pause rules.• Ensure tight alignment between ad promise, landing page content, and follow-up workflows todrive qualified meetings.Lifecycle and nurture programs• Build nurture programs that convert early interest into sales-ready conversations usingstage-based messaging.• Define segmentation logic and follow-up paths based on intent, persona, and buying stage.• Partner with content to map the right assets to each stage and ensure every campaign has acomplete follow-through.Sales alignment and enablement for pipeline• Maintain a weekly operating rhythm with sales to align on target accounts, active plays, andconversion bottlenecks.• Provide enablement inputs that improve outbound and follow-up, including messaging briefs andproof-led assets.• Use sales feedback to refine targeting, offers, and campaign angles to improve opportunityquality.Measurement, attribution, and performance reporting• Define KPIs tied to meetings, pipeline, and revenue influence, and maintain clean campaignhygiene for reliable reporting.• Deliver weekly performance summaries with insights, decisions, and clear next actions.• Diagnose funnel bottlenecks and propose prioritized fixes across audiences, creative, offers,landing pages, and follow-up.Cross-functional collaboration and execution• Partner with content, design, product, and sales to ship campaign assets and landing pages ontime.• Build SOPs, QA checklists, and approval workflows that improve speed and quality withoutcompromising standards.• Manage external vendors or agencies when needed and hold them accountable to output andperformance.What success looks likeFirst 30 to 60 days• Clear demand plan for the quarter with a campaign roadmap and measurable KPIs.• ABM account list and plays defined with sales alignment and operating cadence.• Baseline reporting established with visibility into funnel conversion and pipeline contribution.90 days• Multiple campaigns running with structured testing and documented learnings.• Consistent flow of qualified meetings from priority segments and accounts.• Improved conversion rates across key stages (ad to landing, lead to meeting, meeting toopportunity).6 to 12 months• Predictable pipeline engine with repeatable ABM and demand plays.• Clear view of channel impact including assisted pipeline, not only last-click.• Sales and leadership actively using demand assets and insights to focus on high-convertingmotions.Required qualifications• 7 to 10+ years of experience in B2B demand generation, ABM, or performance marketing, ideallyin enterprise SaaS, AI, or InsurTech.• Proven experience generating pipeline for the US market, including enterprise or mid-marketbuying motions.• Strong ABM execution across account selection, plays, personalization, and multi-channelorchestration.• Hands-on experience owning paid acquisition and optimizing to pipeline outcomes, not vanitymetrics.• Strong understanding of attribution fundamentals and disciplined reporting that drives decisions.• Ability to operate autonomously, manage stakeholders, and work on-site in Hyderabad withsome overlap for US hours when required.Nice to have• Experience marketing to P&C; insurance, education, CX, or enterprise AI stakeholders.• Experience running webinars, virtual events, or partner campaigns that generate qualifiedmeetings.• Experience supporting sales enablement and outbound motions with account plays andmessaging briefs.• Startup or scale-up experience where speed, ownership, and prioritization matter