About the RoleWe’re looking for a Creative Copywriter who understands the fast-paced world of D2C. You’ll be responsible for crafting compelling, high-converting copy across social media, e-commerce platforms, and quick commerce channels. This role blends creativity with performance thinking—ideal for someone who can generate ideas and execute them effectively.Key ResponsibilitiesDevelop engaging and on-brand copy for social media creatives (Instagram, Facebook, etc.)Write high-converting copy for Meta Ads Conceptualize and script short-form video content (Reels, ads, UGC-style videos)Collaborate on ideation and brainstorming for campaigns, launches, and always-on contentPlan and contribute to monthly social media calendars aligned with brand goalsCreate optimized copy for E-Commerce and Quick Commerce platforms (product descriptions, landing pages, banners)Optimize content for SEO, CRO, and platform-specific best practicesWrite and edit high-impact copy for performance ads, email marketing, and retentioncampaignsWork closely with designers, performance marketers, and brand teams to execute campaignsEnsure consistency in packaging copy and offline brand communicationStay updated on D2C trends, consumer behaviour, and platform best practicesRequirementsProven 2-3 years of experience as a copywriter in a D2C brand or agencyStrong portfolio showcasing social creatives, ad copy, and campaign workHands-on experience with Meta Ads copywritingAbility to think creatively while keeping performance metrics in mindExperience in scripting for short-form video contentFamiliarity with e-commerce and quick commerce ecosystemsStrong understanding of social media trends and content formatsExcellent communication and collaboration skills
Job Title
Copywriter