Job Title

Location: Mumbai, Goregaon (with frequent travel across India)Function: Marketing – Events, Experiential & Ecosystem PartnershipReports to: Chief MarketingSeniority: Leadership / InchargeExperience: 10–15 years in large-scale event leadership (BFSI/FinTech/Tech or top-tierevent/experiential agencies)Role SummaryLead and scale a strategic events and experiences portfolio that builds NPCI’s customer valueproposition, accelerates ecosystem adoption, and deepens partnerships across banks,fintechs,regulators, Big Tech, and industry bodies.This role owns India’s most complex, high impact industry platforms (e.g., Global FinTech Fest),flagship NPCI properties, CXO programs, and partnered activations, driving measurable customer,partner, and industry outcomes, while ensuring regulatory alignment, VVIP protocol excellence, and zero defect execution at scale.Scope & ScaleLarge-format events (~100k+ attendees) with VVIP participation and strict protocolmanagementMulticity execution; extended work hours during buildup/live daysHigh-complex stakeholder ecosystem: internal leadership, product, PR/Comms, legal/policy,government bodies, regulators, industry associations, venue authorities, OEMs, agencies,and vendors.Full ownership of the events portfolio; procurement, documentation, compliance, and auditreadinessKey Responsibilities1) Strategy & Portfolio LeadershipDefine the annual events and experiences strategy (owned, hosted, cobranded, tradeshows) aligned to NPCI brand, product priorities, customer segments, and partnership goals.Prioritize industry platforms, speaking slots, sponsorships, and ROI objectives.Develop multitier event models (flagship, regional, hybrid) with audience, content, andbudget guardrails.2) Customer Value Proposition through ExperiencesTranslate NPCI’s product and platform value into high impact, insight led experiences forbanks, fintechs, merchants, regulators, and global partners.Design customer journeys across events, from awareness → engagement → adoption →partnerships.Enable business teams with events as customer acquisition, education, andrelationship deepening channels, not just visibility assets.3) Partnership Led Growth & Ecosystem CollaborationBuild and scale strategic partnerships.Cocreate partnered platforms, pavilions, stages, and programs that drive mutual value.Structure sponsorships, MoUs, and cobranding models with clear commercial, brand, andecosystem outcomes.4) End-to-end Event Program ManagementLead concept → planning → execution → post event closure.Drive venue planning, production, fabrication, branding, content, talent, rehearsals, andshow flow.Manage accreditation, VIP routing, access control, crowd management.5) Stakeholder, Regulatory & Protocol ManagementAct as single threaded owner for cross functional alignment - CXOs, product, PR/Comms,legal/compliance, finance, procurement.Liaise with IAMAI/PCI, government bodies, and regulators (e.g., RBI) for participation,approvals, messaging protocols, and joint announcements.Coordinate with security agencies for VVIP movement, route, dais protocols, green rooms,and risk mitigation.6) Marketing, Communications & ContentLead integrated event marketing across paid/owned/earned channels.Develop content calendars, scripts, speaker briefs, panel flows.Ensure brand governance across all collaterals and experiences7) Event Tech, Digital & DataOwn event tech stack (registration, ticketing, checkin, mobile app, lead capture, badgeprinting, QR/NFC, session analytics).Manage live streaming, broadcasts, multiplatform content.Build dashboards, real-time monitoring, and post-event analytics8) Commercials, Contracts & GovernanceDefine budgets, BOQs, cost controls; negotiate OEMs/agencies/venues.Run RFPs, SLAs, SOWs with airtight deliverables & compliance.Ensure permits, insurance, standards, documentation, audit trails.9) Team Leadership & Vendor EcosystemHire, mentor, and scale a high performing events team.Govern fabrication, A/V, broadcast, experiential, logistics, hospitality partners.Institutionalize SOPs, playbooks, premortems & postmortems.10) Measurement & ROIDefine event KPIs; track pre/during/post event metrics.Report ROI/outcomes (NPS, leads/meetings, media reach, engagement, cost per result).Institutionalize learnings to optimize portfolio (format, content, spend, partner mix).11) Governance, Risk & ComplianceAdherence to RBI/government/regulatory protocols, VVIP security guidelines (SPG/Police).100% compliance across permits, insurance, EHSMaintain complete SOPs, SoWs, SLAs, MoUs, and audit trails (POs, GRNs, invoices,performance evaluations).Candidate ProfileMBA/PGDM (Marketing/Comms; Events specialization preferred)Proven delivery of large-scale, multiday, multitrack events (30k–100k+)Experience in BFSI/FinTech/Tech or top experiential/event agenciesStrong stakeholder management, executive presence, operational rigorDocumentation-first, governance-focused; crisis handling capability. Proficient in MS Office;familiarity with Adobe/FigmaKPIs / Success Metrics>95% on-time delivery; Stakeholder NPS ≥ 8.5/10 (internal, partners, regulators).Qualified meetings/leads or partner outcomes vs. target (preset per event).Media & digital reach vs. benchmark; content turnaround ≤ 48 hours post event forhighlights.Zero critical incidents; 100% compliance & documentation closure within 10 business days.Send your application with below ask on Please share your résumé and an events portfolio (photos/videos/links) highlighting:1. One marquee event you led with >50,000 attendees; your role, budget band, and outcomes.2. A complex VVIP/security protocol event and your risk plan.3. A sample event ROI report or dashboard you authored.