Job Title

Product Promotion and Brand EquityBrand approval / conversion for enhancing share of businessConduct technical meets in the Zone for influencers (e.g. Architects, Engineers, Consultants etc.) and explore opportunities for promoting technologies for mass housing, white topping, road concreting etc.Contribute in improving company's reputation amongst technical clients by writing articles and preparing technical presentations on cement / concrete technologyEducate customer through direct mailing & field demonstrationsIncrease brand equity of UltraTech brand through increased share of business, being the preferred cement supplier to Key Customers, setting up dedicated RMC plants at key customer sitesPromote the company s cement products including RMC in different sectors, in the Zone by organizing product awareness meets for the key influencers like Project Manager, Consultants, Architects, Clients and Project Promoters (Private and Government)Visit Key Customers, their consultants, engineers and architects and organize product demonstration / concrete mix design trials at client siteWrite about Company's products and newer developments, attend relevant seminars / conferences etc. and share the learning s with Key CustomersPartnering with Customers / Value Added ServicesConduct concrete mix design trials at client site and provide help in optimizing concrete mix designsProvide assistance to existing customers with respect to technical assistance like mix design optimization, latest civil practices, tenders etc.Render effective solutions to customer sites / provide construction related solutions and improve the quality aspects of the sites through visit of Industry ExpertsSupport customers in details of construction related materials (shuttering etc.) and equipment (silos etc.) suppliers and manufacturers for timely completion of projectMarket StrategyDevise the market strategy based on customer feedback, consultants and new projects to recommend new markets, capacity enhancements and quantity requirements for the ZoneMarket IntelligenceCollect the samples of other brands and getting it tested in labs and provide information on competitor s products and services to help develop counter action plans (R) Monitor competitive activities including sales, pricing, product innovations and new construction practices, close interaction with key stake holders like consultants, industry experts and professional bodies.Visit Key Customers' project sites, collect information on quality parameters and mix design and get their feedback on competitors activitiesCustomer Complaints & QualityOrganize testing of the cement / concrete at plant and independent test laboratoryResolve customer complaints / quality issues and enquiries by meeting the complainants and potential customersVisit customers sites, physically examine the material/site and test the quality of bagsAssistance to Internal StakeholdersAssess the extent of damaged cement on defined norms / Test the material for extent of damage as per norms and calculate / recommend the amount of discount that can be given on saleAssist the Marketing team to achieve their performance targets by making customer calls to Key Accounts and promote products / Visit along with the Marketing team members to meet Key Customer / new customer