Job Title

We’re looking for a results-drivenPerformance Marketing Specialistwho excels at generating high-quality real estate leads at scale. This role is heavily focused onpaid media, conversion optimization, and revenue impact , with SEO as a supporting function. If you understand real estate funnels, can optimize CPL aggressively, and know how to turn ad budgets into site visits and site visits into booked deals - this role is for you.Key Responsibilities Performance Marketing (Primary Focus) Plan, execute, and optimizehigh-budget lead generation campaignsacross Google Ads, Meta Ads, and other paid channels. Drivequalified leads, site visits, and conversionswith a strong focus on CPL, CPA, and ROI. Build and optimizeconversion funnelsspecifically for real estate (landing pages, forms, call funnels). Continuously test ad creatives, copies, and landing pages to improveCTR, conversion rates, and ROAS . Scale campaigns while maintaining lead quality and cost efficiency.Real Estate Lead Generation (Core Requirement) Leverage prior experience inreal estate marketingto run high-performing campaigns. Understand buyer journeys (awareness → consideration → site visit → booking). Work closely with sales teams to improvelead quality and conversion rates . Optimize campaigns forwalk-ins, site visits, and qualified inquiries , not just form fills.Analytics & Optimization Track and report performance metrics includingCPL, CPA, CTR, CPC, and ROAS . Build dashboards that focus onbusiness outcomes (site visits, bookings)rather than vanity metrics. Collaborate with web and analytics teams to improvetracking, attribution, and funnel performance . Continuously optimize campaigns based on data insights and user behavior.SEO (Secondary Focus) Support SEO efforts across on-page and technical areas. Conduct keyword research and competitor analysis to improve organic visibility. Work with content teams to optimize landing pages and blogs. Monitor key SEO metrics like impressions, clicks, and rankings.Innovation & Automation Stay updated with the latest trends inperformance marketing, automation, and AI tools . Use tools like ChatGPT and other automation platforms to improve campaign efficiency and creativity.Requirements 2-3 years of experience inperformance marketing (PPC + Lead Gen) . Proven track record of runninglead generation campaigns at scale . Strong expertise inGoogle Ads, Meta Ads Manager, GA4, and Tag Manager . Deep understanding ofconversion funnels, landing page optimization, and CRO . Strong analytical mindset with the ability to translate data into actionable insights. Excellent communication skills and ownership mindset.Brownie Points Experience withreal estate CRM tools and lead lifecycle management . Understanding ofcall tracking, WhatsApp funnels, and offline attribution . Experience withAI-driven marketing tools and automation workflows . Knowledge ofvideo marketing and high-converting ad creatives .What Success Looks Like Consistent reduction inCPL and CPA Increase inqualified leads and site visits Strong alignment between marketing and sales outcomes Scalable and repeatable lead generation systems