Job Title

Job descriptionRole SummaryDrive first-stage customer engagement and lead qualification for Keerthi Estates’ premium villa portfolio (₹6 Cr+).This is a high-touch, consultative pre-sales role focused on engaging high-net-worth individuals, understanding lifestyle and investment needs, and ensuring seamless handoffs to the field sales team.Key Responsibilities1. Lead Qualification & NurturingHandle inbound inquiries from digital campaigns, portals, and referralsExecute structured telecalling across warm and cold databasesQualify prospects based on budget, timeline, location preference, and intentBuild detailed customer profiles and map buying journeys2. Consultative Customer EngagementPosition villa projects as premium lifestyle and long-term investment opportunitiesUnderstand customer requirements including family needs, amenities, location, and usage (end-use vs investment)Communicate project details with clarity: specifications, amenities, pricing, and payment structuresAddress queries with sophistication aligned to HNI expectations3. Appointment Setting & Sales HandoffsSchedule site visits and meetings for qualified prospectsCoordinate closely with the field sales team for smooth transitionsShare comprehensive customer briefs to maximize site-visit conversionsFollow up post-visit to maintain engagement continuity4. CRM & Database ManagementMaintain accurate CRM records with interaction history and preferencesSegment leads based on buying stage, budget, and engagement levelsExecute structured, long-term nurturing for prospects not immediately purchase-readyDrive personalized follow-up strategies5. Market Intelligence & FeedbackCapture feedback on pricing, features, and competitor comparisonsTrack luxury market sentiment and buyer behavior trendsReport objections, insights, and positioning opportunities to sales leadershipSupport strategy refinement with on-ground customer intelligenceBest Practices – Luxury Villa Pre-SalesCommunication ExcellenceUse polished, consultative language; avoid aggressive sales jargonSpeak clearly, calmly, and with confidenceAddress customers formally (“Sir/Madam”)Maintain professionalism at all timesProduct & Market KnowledgeStrong understanding of villa layouts, specifications, and premium amenitiesKnowledge of surrounding infrastructure, schools, hospitals, connectivity, and future developmentsAwareness of competing luxury projects and market positioningFamiliarity with financing options and documentation processesConsultative Selling ApproachAsk open-ended questions to uncover lifestyle and investment goalsPractice active listening and detailed note-takingOffer tailored recommendations rather than generic pitchesFocus on trust-building and long-term relationshipsHNI Customer HandlingUnderstand luxury buyer psychology: exclusivity, quality, privacy, and statusRespect time constraints and decision-making structuresEngage decision influencers (spouse, family, advisors) effectivelyUse preferred communication channels: calls, WhatsApp, emailObjection HandlingPrice: Emphasize value, appreciation potential, and lifestyle benefitsLocation: Explain infrastructure growth and connectivity plansTimelines: Communicate construction milestones and possession clarityCredibility: Share references and testimonials from existing customersFollow-Up ExcellenceUse personalized follow-ups referencing past discussionsShare relevant updates, construction progress, and launch eventsMaintain consistent touchpoints without being intrusiveTechnology & Process ExcellenceCRM & Multi-Channel EngagementLog all interactions with clear next-action stepsUse automated reminders aligned to customer timelinesTrack response rates, call quality, and engagement metricsLeverage WhatsApp, email, SMS, and video calls for premium engagementQualificationsCriteriaRequirementExperience5–6 years in telecalling/pre-sales; minimum 2 years in premium real estate (₹4 Cr+ projects)EducationBachelor’s degree preferred (Business / Marketing / Communications); relevant experience consideredSkillsRelationship building, consultative selling, active listening, communication excellenceMarket KnowledgeStrong understanding of Hyderabad luxury real estate & HNI behaviorTools-CRM, MS Office, WhatsApp Business, email marketing tools. Languages Fluent - English & Telugu; Hindi is an advantageSuccess Metrics (KPIs)Lead qualification quality and conversion rateCall-to-site-visit conversionCustomer engagement and follow-up response ratesContribution to booking pipelineCustomer feedback and satisfaction scoresDatabase growth and nurturing effectivenessCompensation & BenefitsCompetitive fixed salary.Performance incentives per qualified lead & site visitQuarterly achievement bonusesWhy Keerthi Estates35+ years legacy in premium residential developmentHigh-value luxury portfolio with strong earning potentialProfessional, process-driven work environmentGrowing presence in Hyderabad’s luxury real estate segmentLocation