Job Title

Job Title: PPC & Paid Media LeadCompany: Tru Performance (truperformance.us)Location: Kharadi (Work From Office)Shift: 3:00 PM – 12:00 AMJob DescriptionTru Performance is a B2B digital marketing and performance agency serving enterprise clients across the US, UAE, and EMEA — including technology, SaaS, networking, and professional services brands. We are looking for a senior PPC & Paid Media Lead who can take full ownership of paid media strategy and execution across a high-value, multi-client portfolio.This is a hands-on leadership role. You will plan, launch, and optimize campaigns across Google Search, Display, YouTube, Meta, and LinkedIn — while owning the performance numbers, the client relationship on paid, and the development of junior team members. Our clients operate in long-cycle B2B environments where lead quality, pipeline attribution, and cost-per-MQL matter far more than impressions and clicks. You should be comfortable speaking that language.Key Responsibilities:Own end-to-end paid media strategy and execution across Google Search, Google Display Network, YouTube, Meta Ads (Facebook and Instagram), and LinkedIn Campaign Manager for a portfolio of B2B enterprise clients across the US, UAE, and EMEA marketsPlan, build, launch, and continuously optimize campaigns across all stages of the B2B funnel — from top-of-funnel awareness and demand generation through to bottom-of-funnel lead capture, MQL conversion, and pipeline contribution — with a clear understanding of how paid channels interact with longer sales cyclesManage and allocate monthly ad budgets of $50,000 and above across accounts, applying sound budget pacing, bid strategy selection, and spend efficiency principles to consistently deliver against ROAS, CPA, and CPL targetsLead keyword research, match type strategy, negative keyword management, audience targeting, demographic layering, and custom intent and in-market audience builds tailored to B2B buyer personas in SaaS, technology, networking hardware, and professional services verticalsSet up and manage conversion tracking end-to-end — including Google Tag Manager implementation, GA4 event mapping, LinkedIn Insight Tag, Meta Pixel and Conversions API, and offline conversion imports from CRM systems such as HubSpot and Salesforce — ensuring attribution is accurate across all paid touchpointsConduct rigorous A/B testing across ad copy, creative formats, landing page variants, bidding strategies, and audience segments; document test results and apply learnings systematically across accounts to drive continuous improvementBuild and manage remarketing and retargeting programs across Google Display, YouTube, Meta, and LinkedIn — using first-party audience data, CRM-based custom audiences, and lookalike modelling to re-engage high-intent prospects throughout the B2B consideration cycleDevelop and maintain campaign reporting in GA4 and Looker Studio, delivering performance narratives that connect paid media spend to pipeline metrics rather than surface-level engagement data — and present findings in regular client reporting and quarterly strategy reviewsCollaborate closely with the SEO and content teams to align paid and organic strategies, coordinate landing page messaging and CRO improvements, and ensure paid campaigns are supported by relevant, conversion-optimized destination pagesIdentify and implement automation opportunities using Google Ads scripts, automated bidding strategies (tROAS, tCPA, Maximize Conversions), Performance Max campaign builds, and third-party tools where appropriate — balancing automation with manual oversight for budget-critical accountsLead, mentor, and review the work of PPC Analysts and Specialists on the team — conducting regular campaign reviews, providing structured feedback, and building internal PPC capability through knowledge-sharing and process documentationStay ahead of platform changes across Google Ads, Meta, and LinkedIn — including AI-powered campaign formats, new bidding signals, audience deprecations, and privacy-driven tracking shifts — and proactively advise clients on what these changes mean for their paid strategy.Eligibility Criteria:5–8 years of hands-on paid media experience, with a strong preference for candidates from a digital marketing agency background managing multiple B2B client accounts simultaneouslyDemonstrated experience managing monthly ad budgets of $50,000 or more — with a proven track record of delivering against ROAS, CPA, CPL, and pipeline contribution targets, not just spend efficiencyExpert-level proficiency in Google Ads across all campaign types: Search, Display, Shopping, Video (YouTube), Performance Max, and Demand Gen — with deep knowledge of Smart Bidding strategies, Quality Score optimization, and auction mechanicsHands-on proficiency in Meta Ads Manager — including campaign structure best practices, Advantage+ audience and campaign types, creative testing frameworks, Conversions API setup, and attribution window configuration for B2B lead genSolid experience with LinkedIn Campaign Manager — including Sponsored Content, Message Ads, and Conversation Ads; audience builds using job title, seniority, company size, and industry filters relevant to US and EMEA enterprise buyersAdvanced command of Google Analytics 4 — including event-based tracking, GA4 Explorations, attribution model comparison, and connecting paid campaign data to pipeline and revenue metrics in client reportsProficiency in Google Tag Manager for conversion tracking setup, audience pixel implementation, and dataLayer-based event configuration across Google, Meta, and LinkedIn platformsExperience building Looker Studio dashboards that present paid media performance in business terms — connecting CPL, MQL volume, pipeline-attributed spend, and channel mix efficiency for executive-level client reportingSolid understanding of B2B marketing dynamics — including longer sales cycles, multi-stakeholder buying committees, intent signals, and how paid channels contribute to pipeline across awareness, consideration, and decision stagesStrong analytical skills and a data-driven approach to decision-making; comfortable working with large datasets, identifying performance trends, and turning observations into actionable account optimizationsExcellent written and verbal communication skills in English — able to present performance data, strategic recommendations, and budget decisions clearly to US and EMEA-based client stakeholders.Preferred Qualification:Google Ads certification across one or more specialisms: Search, Display, Video, Shopping, or Performance MaxExperience with SA360 (Search Ads 360) or DV360 (Display & Video 360) for enterprise-scale campaign management and cross-channel reporting is an added advantageFamiliarity with CRM-integrated attribution — specifically aligning Google Ads and Meta paid data with HubSpot or Salesforce pipeline stages to report on organic-attributed MQLs and revenueExposure to programmatic advertising concepts, including audience data management platforms, contextual targeting, and display trafficking workflows is a plusExperience running paid campaigns targeting US, UAE, and EMEA enterprise audiences — with awareness of regional platform behaviour differences, budget seasonality, and market-specific messaging considerationsFamiliarity with CRO principles and tools — including landing page audit frameworks, heatmap analysis, form optimization, and how paid traffic quality and landing page experience interact to drive or suppress conversion ratesBasic proficiency in Google Ads scripts or experience working with third-party PPC automation platforms such as Optmyzr, Adalysis, or similar