Job Title

Role PurposeThis is a dual-intellect role. You will be the Social Media Architect defining the visual language, storytelling, and high-end aesthetic for our luxury verticals and the lead for our performance agency. You are the Chief Storyteller for Foodlink’s Banquets and Catering division. Your mission is to build a dominant social media presence that defines /"Luxury Excellence./" You will own the content strategy, visual aesthetics, and platform growth across the organic ecosystem, while directing our agency to ensure your high-performing content reaches the right HNI and Corporate audiences.Key responsibility areasThe Social Media Core (Strategy & Execution)Visual Identity & Aesthetic Control: Act as the /"Brand Guardian./" Ensure every Reel, Carousel, and YouTube Short meets the premium standards of Jade. You define the color palettes, the transition styles, and the /"Foodlink Look./"Platform-First Strategy:Instagram: Own the /"Dream Wedding/" narrative. Lead high-production Reels that showcase grand entries, intricate table settings, and the /"behind-the-scenes/" chaos of a 5-star kitchen turned into art.YouTube: Develop a long-form strategy. Create /"The Foodlink Experience/" series—interviews with executive chefs, venue walkthroughs, and client testimonials that build deep trust.Facebook: Use community-driven content to engage with decision-makers in the 35–55 age bracket (parents of the bride/groom and corporate planners).Pinterest: Create /"Inspiration Boards/" to capture the early-stage planning funnel for weddings and luxury galas.Content Lifecycle: You don't just /"post/"; you build Content Pillars. From /"Chef’s Signature Series/" to /"Venue Spotlight,/" you manage the entire editorial calendar.Influencer & Collab Strategy: Identify and partner with luxury lifestyle influencers, wedding planners, and food critics to create authentic, high-reach collaborations.Growth & Organic AcquisitionSocial Discovery: Optimize content for platform search (Instagram SEO/YouTube SEO) so Foodlink appears first when users search for /"Luxury Catering/" or /"Premium Wedding Venues./"In-App Engagement: Drive the /"Comment-to-Inquiry/" funnel. Use interactive stories, polls, and direct engagement to turn casual followers into high-intent leads.High-Intent Growth: Drive organic visibility across Google Search (Local SEO), LinkedIn, and Pinterest to ensure Jade Banquets and Foodlink Catering are the first choice for /"Luxury Weddings/" and /"Premium Corporate Catering/".Virtual /"Hook/" CTAs: Develop high-converting digital entry points, such as /"Request a Menu Preview,/" /"Book a Virtual Venue Tour,/" or /"Download Wedding Planning Checklist/" to capture intent early.Referral & Planner Ecosystems: Create digital-first referral mechanisms for event planners and wedding consultants to increase organic B2B reach.Discovery through Aesthetics: Use /"Jade’s/" grand decor and /"Foodlink’s/" plated excellence to drive discovery via high-production vertical video and immersive storytelling.Content-Led Luxury PositioningAspirational Brand Hooks: Collaborate with the Video/Production teams to create /"Event After-Movies/" and /"Behind-the-Kitchen/" hooks that showcase the scale and precision of luxury catering.Habit-Forming Content for Planners: Design content series tailored for the industry (e.g., /"Trending Wedding Menus/" or /"MICE Venue Innovations/") to stay top-of-mind with corporate bookers.Tentpole IP Moments: Align content strategy with the /"Wedding Season/" and major corporate calendar peaks, ensuring maximum organic /"shareability/" during high-intent months.Retention, Nurturing & CRMLead Lifecycle Journeys: Develop automated lead-nurturing sequences (WhatsApp/Email) that guide a prospect from /"Inquiry/" to /"Venue Visit/" (via agency/CRM).In-App/In-Mail Messaging: Manage personalized push notifications and LinkedIn InMail strategies for corporate accounts to drive repeat MICE bookings.Cohort Analysis: Analyze lead behavior (e.g., /"Corporate vs. Social/") to refine targeting and improve the long-term conversion rate of the inquiry pipeline.Media Planning & Agency SteeringCreative-Led Media Buying: You provide the /"Fuel/" (the content), and the agency provides the /"Engine./" You direct the agency on which high-performing social posts to /"boost/" and which narratives to use for Paid Search.Performance Agency Management: Lead the agency to execute high-precision Meta and Google Search campaigns focused on CPL (Cost Per Lead) and Lead Quality.Strategic Oversight: Review agency performance not just on /"clicks,/" but on how well the paid ads align with the organic brand voice you’ve built.A/B Testing Frameworks: Build frameworks to test landing page layouts, inquiry forms, and ad copy to minimize friction in the /"Request a Quote/" process.Budget Orchestration: Allocate budgets between /"Brand Awareness/" (Social Growth) and /"Hard Conversion/" (Lead Gen) based on the seasonal event calendar.Sentiment Mapping: Use social listening tools to understand what the luxury market is talking about and pivot the content strategy in real-time.Candidate Profile: The /"Social-First/" Marketer6–9 years of experience with a heavy portfolio in Social Media Management for luxury, hospitality, or lifestyle brands.Content Prowess: You must have a /"Producer's Mindset/"—knowing how to brief a videographer to get that oneperfect shot of a sizzling kebab or a crystal chandelier.Platform Native: You live on Instagram and YouTube; you understand the nuances of algorithms, trending audio, and new feature releases before they go mainstream.Agency Management: Proven experience in telling an agency exactly what you need, rather than letting them dictate the strategy to you.