Job Title: Sales Officer Location: Gulbarga (Kalaburagi), Karnataka Industry: FMCG / Beverages / CPGMust Have: General Trade experience, Team Handling experience, Territory exposure and Growth mindsetAdditional territory to cover -Vijayapura, Bidar, and nearby areas; Role Overview: We are seeking a result-oriented Sales Officer to drive primary and secondary sales through strong distributor management and market execution. This is a field-intensive role requiring consistent on-ground presence and effective team leadership.Key Responsibilities:Manage and strengthen distributor relationships to drive business growthOversee primary and secondary sales for the assigned territoryDrive penetration in wholesale and retail marketsExecute Go-to-Market (GTM) strategies to enhance coverage and visibilitySpend 5–6 hours in the market daily, 5 days a week, ensuring execution excellenceMonitor stock levels, billing efficiency, and distributor performanceIdentify and develop new business opportunities and channelsEnsure effective implementation of merchandising and promotional activitiesTrack competitor activities and provide market insightsTeam Management:Lead and manage a team of field sales executivesDrive team performance to achieve sales targetsConduct regular market visits and performance reviewsCandidate Requirements:5–7 years of experience in FMCG, Beverages, or CPG industry3–4 years of experience in team handling rolesPrior experience in managing the assigned territory or similar markets is essentialStrong understanding of distributor handling and wholesale market dynamicsDemonstrated ability to achieve and exceed sales targetsWillingness to work in a field-driven, market-facing roleAdditional Criteria:Open to relocation, provided the candidate has relevant territory exposureStrong communication, negotiation, and interpersonal skillsKey Skills:Distributor ManagementSales Execution & PlanningTeam LeadershipMarket DevelopmentGTM StrategyRelationship Management
Job Title
Sales Officer