Role OverviewWe are looking for an SEO & Content Growth Specialist (Consultant) who can strengthen our current SEO execution while gradually building a more structured, growth-oriented approach to search and content across client accounts.This role will focus on strong fundamentals (SEO + content) along with contributing to better planning, performance improvement, and future-ready practices.This is ideal for someone who wants to grow from execution into strategic thinking, while working closely with an agency team.Engagement TypeFreelance / Consultant (Off-roll)Monthly retainer-based engagementExpected involvement: Few hours per week / ~20–30 hours per monthWill work closely with internal teams (Content, Tech, Paid Media)Key Responsibilities1. SEO Execution & On-Page Optimization (Core Focus)Conduct keyword research and mappingOptimize website pages (meta tags, content, internal linking, etc.)Ensure SEO best practices across client websitesCreate clear content briefs for SEO-driven pages2. Content Planning & Growth SupportAssist in building content plans based on search opportunitiesGuide development of:Blog topicsLanding pagesBasic content clustersEnsure content aligns with search intent + brand voice3. Technical SEO (Fundamentals)Perform audits for:CrawlabilityIndexing issuesBroken linksMonitor basic Core Web VitalsCoordinate with developers for fixesBasic understanding of site structure & schema (preferred)4. Performance Tracking & ReportingTrack and monitor:Organic trafficKeyword rankingsBasic lead/conversion indicatorsPrepare monthly reports with insights and action pointsUse GA4, GSC, and SEO tools effectively5. Off-Page & Authority Building (Basic)Support backlink efforts through:Directory submissionsBasic outreachListingsTrack backlink profile and domain strength6. Learning & Future-Ready SEOStay updated on:AI-driven search trends (SGE, zero-click results)Voice and video SEOBegin experimenting with new opportunities where relevant7. Team & Client CoordinationWork closely with internal teams for executionSupport in explaining SEO performance to clients (when required)Ensure timely delivery of tasks and outputsSkills & Requirements3–5 years experience in SEO (agency experience preferred)Strong understanding of on-page SEO and content alignmentBasic knowledge of technical SEOFamiliarity with tools:GA4, Google Search ConsoleAhrefs / SEMrushScreaming Frog (basic usage)Ability to derive actionable insights from dataGood communication and coordination skillsWillingness to learn, experiment, and growKRI (Key Result Indicators)1. Organic Traffic GrowthImprovement in organic traffic across client websites2. Keyword PerformanceIncrease in keywords ranking in Top 10 / Top 203. Website HealthReduction in technical issues and errors4. Content PerformanceImprovement in traffic and rankings for SEO-led content5. Reporting & DeliveryTimely submission of reportsQuality of insights and recommendations6. Ownership & EfficiencyAbility to manage assigned work independentlyProactive approach to improvementsCompensationAs Per the industry standards
Job Title
SEO & Content Growth Specialist ( Freelancer/ Consultant)