About the RoleWe are seeking a detail‑oriented and data-driven Product Analyst to support the growth and performance of our DTC brand websites & other digital transformation projects. The role involves enhancing user experience, managing website features and backlogs, collaborating across teams, gathering requirements from business teams & getting it executed via technical vendors, and generating insights that drive business outcomes. The ideal candidate combines analytical skills, basic technical understanding, and strong cross-functional communication.Location: Mumbai Pay: 6-7.5LPAKey ResponsibilitiesWebsite Enhancements & UpdatesSupport planning and execution of website feature updates and improvements.Align content and UX updates with Marketing and Brand requirements.Backlog & User StoriesCreate and prioritize user stories for website features and IT operations on Asana.Support sprint planning and product delivery with the Product Manager.Cross-Functional CollaborationWork with development, design, marketing, and IT teams to execute website and IT projects.Coordinate with IT for uptime monitoring, security, and performance.Data Analytics & InsightsTrack and analyze website metrics (traffic, funnels, conversions).Assist with A/B tests and recommend improvements based on insights.IT Operations SupportMonitor hosting, server health, and security updates.Troubleshoot minor IT issues affecting website performance.Quality AssuranceConduct functional and UAT testing for new features and enhancements.Log and track bugs to ensure high-quality releases.Documentation & ReportingMaintain updated product documentation, specifications, and release notes.Share regular reports on KPIs and project progress with stakeholders.Key CompetenciesProduct lifecycle understanding & backlog managementBasic technical knowledge of web systems & CMS platformsStrong analytical skills with understanding of website metricsEffective communication & cross-functional collaborationExperience with Agile/Scrum practicesProblem-solving mindset & attention to detailUser-centric approach to digital experienceTools & PlatformsCMS: ShopifyAnalytics: Google Analytics (GA4), Google Tag ManagerMarketing Automation: Kwikengage, WebEngage, MoEngageA/B Testing: Optimizely, VWO, Google Optimize etcSEO/UX: Hotjar, Microsoft ClarityQualificationsBachelor’s degree in Engineering, Business, Computer Science, or related field2–3 years of experience in product analysis, ecommerce, or digital rolesExperience in DTC/ecommerce and an MBA are strong pluses
Job Title
Product Analyst