Job Title

Experience: 5-6 Years MinimumLocation: Andheri East, Mumbai (Work from Office)Reports To: Creative Director or Group Account DirectorCollaborates With: Copy Leads, Senior Copywriters, Motion & Video Teams, Strategy, UX, Production, Account ManagementRole PurposeThe Sr Graphic Designer is a key visual leader responsible for shaping the aesthetics, design craft, and conceptual expression of brand campaigns across digital and integrated formats.This role demands mastery in visual storytelling, design systems, and campaign development, along with leadership maturity to guide junior and mid-level designers.He/she ensures that the agency’s creative output is visually original, strategically aligned, modern, and consistently high-quality.Key ResponsibilitiesConceptual & Creative LeadershipLead visual ideation for digital-first and integrated campaigns.Interpret strategy and creative briefs into strong visual concepts, brand systems, and campaign worlds.Build moodboards, design explorations, key frames, storyboards, and creative territories.Ensure every concept is platform-native and performance-aware.Art Direction Across FormatsOversee the visual integrity of social content, brand films, digital ads, print layouts, landing pages, and integrated campaign design.Direct the visual tone, style, and craft across multiple brand ecosystems.Partner with Copy Leads & Creative Directors to shape cohesive creative ideas.Design Execution & Craft OwnershipDeliver polished designs with exceptional attention to typography, layout, colour, and composition.Review and refine AD/Jr. AD outputs to ensure consistency, brand alignment, and visual quality.Lead adaptation of creative concepts across channels and asset formats.Cross-Functional CollaborationWork closely with Motion Designers, Video Editors, UI/UX, and Production teams to deliver integrated creative output.Coordinate with Account Managers and Strategists to align creative decisions with objectives and timelines.Participate actively in brainstorms, pitches, and creative discussions.AI, Tools & New Creative TechnologiesStrong proficiency in Adobe Photoshop and Adobe IllustratorUse GenAI tools (Midjourney, DALL·E, Firefly, Runway, ChatGPT) for visual exploration, mockups, and ideation.Solid understanding of typography, color theory, layout, and compositionEnsure ethical use of AI-generated assets and maintain originality standards.Experience in both digital-first and print-ready design workflowsBrand Ecosystem ManagementDevelop and manage visual identity systems for brands across industries, like BFSI, IT/ITES, Real Estate, Lifestyle, FMCG, Healthcare, Hospitality, Automotive, etc.Ensure adherence to brand guidelines while pushing creative boundaries.Required Skills & ExpertiseDesign ExpertiseExceptional understanding of design principles, typography, grid systems, layout, colour, and visual hierarchy.Ability to guide overall look & feel of campaigns.Strong attention to nuance, detail, and storytelling through visuals.Technical SkillsAdobe Photoshop, Illustrator, InDesign (expert level).Figma, Canva, and design systems.Working familiarity with After Effects or Premiere (preferred).Comfort with AI design tools and creative tech stacks.Soft SkillsExcellent communication and presentation abilities.Calm under pressure; able to lead multiple projects simultaneously.Strong creative problem-solving skills.Good-to-Have SkillsWorking knowledge of UI/UX workflows.Ability to participate in film shoots, direct visual tone on-set (optional).Exposure to 3D design (Blender, C4D) a plus.Prior experience presenting work to clients.KPIs / Success MetricsQuality and originality of visual conceptsConsistency and craft across campaign assetsImprovement in AD/Jr. AD performance and outputTimely delivery of high-volume design workPositive client & internal feedback on visual directionContribution to pitch wins and new creative opportunitiesAdoption of new tools & creative innovation (AI, motion, etc.)Education & BackgroundBachelor’s Degree in Design, Visual Communication, Fine Arts, or Applied Arts.Minimum 5-6 years in digital, advertising, or integrated creative environments.Portfolio must demonstrate strong conceptual and craft capabilities.