Job Title

VADODARA ONLY!Marketing Manager – Global Operations (Olymp Group)We are seeking an exceptional, high-performance Marketing Manager to lead and execute Olymp Group’s global marketing strategy across student recruitment markets (UK, India, China, Europe, Africa).This is a senior, hands-on role combining strategy, execution, and leadership. The successful candidate will be responsible for driving measurable growth, elevating brand positioning, and producing premium marketing outputs.Role StructureReports directly to senior leadershipManages 1 Marketing AssistantWorks closely with student recruitment, partnerships, and leadership teamsExpected to operate across multiple international marketsCore AttributesHighly strategic thinker with strong execution capabilityCreative with commercial awareness (marketing must convert, not just look good)Exceptionally organised and deadline-drivenObsessive attention to detail and brand qualityAble to perform under pressure and manage multiple campaigns simultaneouslyProactive, solutions-driven, and results accountableKey Responsibilities1. Marketing Strategy & GrowthDevelop and execute a global marketing strategy aligned with recruitment targetsDrive lead generation, brand awareness, and conversion ratesIdentify and scale high-performing channels (paid, organic, partnerships)Localise strategies for key markets (China, India, UK, EU, Africa)2. Content Creation (Premium Standard)Oversee and produce high-end marketing materials, including:Video campaigns (short-form, cinematic, social media ads)Static ads (social, print, banners, exhibitions)Landing pages and campaign funnelsEnsure all outputs reflect a premium, elite, international brand imageMaintain consistency across all channels and campaigns3. Digital & Platform ManagementManage and optimise:Social media platforms (Instagram, TikTok, Facebook, LinkedIn, RedNote, Douyin, WeChat)Paid advertising (Meta Ads, Google Ads, TikTok Ads)Website and landing page performanceUse analytics tools to track performance and continuously improve campaigns4. CRM & Funnel OptimisationWork closely with CRM systems (Zoho CRM) to:Track lead journeysImprove conversion ratesAlign marketing with admissions pipelineBuild and optimise lead funnels and automation workflows5. Team LeadershipManage and guide Marketing AssistantDelegate effectively while maintaining quality controlBuild scalable workflows and ensure efficient campaign delivery6. Brand & PositioningElevate Olymp Group as a premium, trusted international education brandEnsure all messaging reflects:CredibilityComplianceStudent-first approachMaintain consistency across all markets and materialsRequired Skills & ExperienceProven experience as a Marketing Manager (education sector preferred)Strong portfolio of:Video contentPaid ad campaignsBrand campaignsAdvanced proficiency in tools such as:Adobe Suite (Photoshop, Premiere Pro, After Effects)CapCut / Final Cut / DaVinci ResolveCanva (advanced level)Meta Ads Manager, Google AdsStrong understanding of:Performance marketingSocial media growth strategiesInternational student recruitment marketingPerformance ExpectationsDeliver measurable growth in leads and enrolmentsMaintain high-quality, premium marketing outputsLaunch and manage multi-market campaigns effectivelyContinuously optimise based on data and performance metricsAdditional AdvantagesExperience in Chinese platforms (RedNote, Douyin, WeChat)Experience in Indian or African recruitment marketsUnderstanding of student psychology and decision-makingAbility to manage influencer and partnership campaignsNon-NegotiablesMust be both strategic and hands-onMust be able to produce content personally (not just outsource)Must understand marketing as a revenue driverMust operate at a high standard consistentlyHighly Competitive Salary