Job Title

Head of Brand MarketingMost brands are built on performance.We’re building for recall, trust, and long-term memory.This role looks at the brand end-to-end —from what we say, to how we look, to how we show up in the world.If something feels off, inconsistent, or forgettable — it likely sits here.⸻What you’ll work onBrand & Narrative* Shape a clear, opinionated point of view* Translate product thinking and founder perspective into sharp narratives* Build messaging that works across formats — content, packaging, PR⸻Content & Social* Build a structured content engine (not just reactive posting)* Move towards insight-led storytelling vs trends* Create repeatable formats that drive recall* Own quality across Instagram, YouTube, and web⸻Design & Visual Identity* Work closely with the design team across brand, social, and packaging* Evolve and maintain a consistent visual language* Ensure everything outward-facing feels premium and intentional* Keep the bar high on what goes out — no generic work⸻Shoots & Brand Films* Think through and execute photo shoots and films end-to-end* Build strong visual worlds (moodboards, styling, casting)* Collaborate with agencies and production teams* Ensure output feels distinctive, not templated⸻PR & Brand Building* Shape how the brand shows up in media and conversations* Drive stories that are worth picking up* Build relationships with the right platforms and voices⸻Creators & Partnerships* Work with creators who feel aligned with the brand* Build longer-term partnerships vs one-off posts* Ensure output feels like content, not ads⸻Community & Offline* Think beyond followers — build a real community layer* Conceptualize and execute offline experiences, launches, and events* Focus on recall and affinity, not just attendance⸻Campaigns & Launches* Shape storytelling for launches and brand moments* Build anticipation, not just announcements* Ensure each campaign adds to long-term brand memory⸻Team & way of workingYou’ll work with a 15–20 member team across content, design, PR, creators, and experiences.* Set a clear bar for quality and consistency* Build strong ownership across functions* Create simple systems to keep output sharp as we scale* Work closely with founders and product teams⸻What we’re looking for* 8–12+ years across brand, content, or creative roles* Experience building or shaping a brand (not just executing campaigns)* Strong sense of taste, storytelling, and visual direction* Experience with shoots, films, or large campaigns* Comfort working across teams (content, design, PR)* Ability to balance thinking and execution⸻What will not work* Pure performance marketing backgrounds* Trend-led thinking without a point of view* Over-reliance on volume vs quality* Needing constant direction or validation⸻Success looks like* The brand feels consistent across everything* Content and films feel original, not templated* Offline experiences create recall* The team delivers strong work without constant push* The brand becomes recognizable without needing explanation⸻If this sounds like something you’d like to build,write to us.