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Designation: Assistant Manager – MarketingLocation: GurugramAbout the RoleThis role sits at the intersection of storytelling, brand building, and client engagement. From shaping thought- leadership content to developing technical marketing assets, playbooks, and events, you’ll help define how we show up—consistently, strategically, and memorably.If you think in narratives, obsess over tone, and care about the details that make brands feel credible and compelling, this role is for you.Position Description:1. Content, Thought Leadership & PlaybooksWrite and edit blogs, LinkedIn posts, case studies, and website contentDevelop insight-driven playbooks, guides, and strategic frameworks for clients and internal teamsTranslate product capabilities, platform features, and data insights into clear, structured marketingcontentContribute to whitepapers, solution explainers, and knowledge resourcesManage content calendars and ensure timely publishing across channelsCollaborate with product, strategy, and tech teams to turn complex ideas into compelling narratives2. Market Research & Sales EnablementConduct market and competitor research to support marketing and sales initiativesDevelop and maintain sales enablement materials such as battle cards, product one-pagers, pitch decks, and client collateralWork closely with sales and product teams to translate insights into clear, persuasive messagingSupport creation of strategic content that helps position the company in competitive conversations3. Events & Marketing InitiativesCoordinate marketing events such as webinars, partner sessions, industry meetups, and internal brand momentsTrack event calendars, timelines, and deliverables across teamsManage event budgets, vendor coordination, and logisticsSupport promotion, registrations, and post-event communicationTrack event performance and compile learnings for future initiativesRequired Skills:3+ years of experience in content, marketing, branding, or communicationsStrong writing skills and updated with AI toolsAbility to structure complex ideas into clear, digestible contentBasic design skills (Canva / Google Slides)Bonus If You HaveExperience creating technical marketing content, playbooks, or guidesExposure to B2B, SaaS, or startup environments.Work Environment Details:About Affle:Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others. Affle Website - About Newton:Newton is a performance-driven, AI-powered growth lab built to deliver end-to-end app growth through a powerful combination of advanced technology and expert-led Managed Services. Designed specifically for success on the App Store, Newton brings together strategy, execution, and intelligence into one unified, scalable ecosystem.At the core of this ecosystem is a sophisticated tech stack that enables everything from deep keyword intelligence and creative optimization to precise impact measurement transforming app growth from fragmented efforts into a continuous, performance-driven system.Leading this evolution is Newton’s advanced AI agent, Niko—an intelligent AI engine built to redefine how apps grow on the App Store. From uncovering opportunities to optimizing performance in real time, Niko is changing the game by making app growth smarter, faster, and significantly more scalable.