Job Title

Job Title: Assistant Manager - Performance Marketing Location: Work from Home Shift Timing: 9:00 PM to 6:00 AM (Strict Night Shift | Real-time support for US clients; requires high ownership, responsiveness, and proactive engagement throughout the shift) Experience Required: 8 to 10+ years in Performance Marketing with deep expertise in Google Ads, Meta Ads, and other social media advertising platforms, along with strong experience in reporting tools and data analysis. Role Overview: We are looking for a highly experienced and proactive Assistant Manager to lead end-to-end performance marketing operations across Search and Social channels. This role requires complete ownership of accounts, team performance, client deliverables, and campaign outcomes. The candidate will work closely with US-based clients, providing real-time support and ensuring high quality execution, optimization, and communication at all times. This is a high-responsibility, high visibility role suited for someone who can independently manage multiple accounts, lead a team, solve complex problems, and drive consistent performance improvements. Key Responsibilities: Account & Client Ownership Own end-to-end delivery for multiple performance marketing accounts across Search and Social platforms Act as the primary point of contact for clients, ensuring timely communication, updates, and issue resolution Manage client expectations, timelines, and deliverables with a strong focus on quality and accuracy Provide real-time support to US clients during night shift hours Campaign Strategy & Execution Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms Drive performance improvements based on KPIs such as CPA, ROAS, CTR, and conversion rates Continuously analyze campaign performance and implement data-driven optimizations Identify new growth opportunities, scaling strategies, and testing roadmaps Team Management & Development Lead and manage a team of analysts and specialists across accounts Ensure proper task allocation, execution, and quality checks across all deliverables Resolve team queries, provide technical guidance, and act as the first point of escalation Train new joiners and upskill existing team members on platforms, tools, and best practices Monitor team performance and ensure accountability across tasks and outcomes Quality & Process Excellence Ensure 100 percent adherence to processes, QA standards, and platform best practices Maintain high accuracy in campaign setup, optimizations, and reporting Identify process gaps and implement improvements to enhance efficiency and quality Ensure all deliverables are reviewed and validated before client sharing Reporting & Analysis Build and manage performance reports using tools like Google Analytics, Looker Studio, and other reporting platforms Translate data into actionable insights and present them clearly to clients Track performance trends and proactively recommend optimizations Ensure timely and accurate reporting aligned with client expectations Required Skills & Expertise: 8 to 10+ years of hands-on experience in performance marketing (Search and Social) Strong expertise in Google Ads and Meta Ads platforms Experience with other social media platforms such as LinkedIn Ads, TikTok Ads, or similar is a plus Advanced knowledge of campaign structure, bidding strategies, audience targeting, and conversion tracking Strong analytical skills with proficiency in reporting and visualization tools Excellent problem-solving ability and attention to detail Strong communication skills with experience handling international clients Behavioral Expectations: High ownership and accountability for performance, quality, and timelines Ability to work independently in a fast-paced, high-pressure environment Proactive approach to problem-solving and client management Strong work ethic and discipline required to consistently perform during night shift hours Team-oriented mindset with a focus on collaboration and continuous improvement Important Note: This role requires strict adherence to night shift timings (9:00 PM to 6:00 AM) to support US clients in real time. Candidates must be comfortable working in a high-intensity environment where responsiveness, ownership, and consistent performance are critical.