Job Title

Company: Arcitech (Arcot Group) Location: Mumbai, India — On-site (Work from Office) Office Locations: Lower Parel (Parel) and Vashi Reporting To: Founder & CEO Compensation: ₹8–12 LPA (CTC), About Arcitech & Arcot Group Arcitech builds AI-integrated digital solutions across web/app/software, automation, and digital growth—focused on measurable business impact. Arcot Group is an umbrella organization with ventures and consulting-led businesses, with a strong focus on technology and AI-driven services. Role Summary We are hiring a Marketing Manager to lead and own the entire marketing function for Arcitech and Arcot Group (and additional group brands as required). This is a senior leadership role with full accountability for: growth strategy, performance marketing, funnel design, team leadership, budget governance, tracking/attribution, and execution. The Marketing Manager will act as the single owner of marketing outcomes, ensuring the function runs independently with minimal day-to-day involvement from the CEO. This role is hands-on, execution-driven, and leadership-heavy—not a coordinator or agency-manager role. Key Responsibilities 1) Growth, Revenue & Performance Ownership ● Own qualified lead generation, conversions, and revenue pipeline across brands ● Improve Lead → Opportunity and Opportunity → Win conversion rates ● Optimize CPL, CAC, and full-funnel efficiency ● Ensure marketing drives business outcomes, not vanity metrics 2) End-to-End Funnel Strategy & Execution Design and manage full-funnel strategies across:● Paid Ads: Google, Meta, LinkedIn, YouTube, TikTok, X, Bing, Display ● SEO ● Social Media ● Content & Newsletter ● Video, Podcasts, UGC ● Offline initiatives (where applicable) Additionally: ● Own landing page strategy, positioning, messaging, and CRO ● Ensure each campaign has clear tracking, attribution, and conversion goals 3) Budget Ownership & Governance ● Co-create monthly/quarterly marketing budgets with the CEO● Ensure strict adherence to approved budgets; maintain budget vs. actuals ● Reallocate spend across channels based on performance ● Drive ROI reporting with clarity and discipline 4) Tracking, Attribution & CRM Integration ● Own GA4, GTM, CRM integration, call tracking, conversion tracking ● Ensure visibility from click → lead → contact → conversion → revenue ● Implement and refine offline conversion tracking ● Identify and fix funnel leakage in collaboration with Sales/Account Managers5) Sales Alignment & Lead Quality Governance ● Define and enforce lead-handling SLAs with Sales/Account Managers ● Ensure fast follow-up and minimal lead loss ● Use sales feedback to improve targeting, creatives, offers, and funnel quality 6) Team Leadership & Marketing Department Ownership Act as department head and reporting manager for: ● Paid Ads team ● SEO team ● Social Media team ● Graphic Designers ● Video Editors ● Content Writers / Creators Responsibilities include: ● Hiring, onboarding, and scaling the team ● Setting KPIs, accountability, and execution standards ● Coaching, mentoring, and performance improvement plans where required ● Supporting appraisals and compensation discussions in coordination with HR 7) Content, Media & Brand Building ● Own the weekly newsletter (strategy, cadence, quality, outcomes) ● Increase frequency and consistency of: ○ In-house shoots○ UGC content ○ Podcasts ○ Short-form + long-form video ● Ensure content is performance-driven and actively used in funnels 8) Process, Playbooks & Innovation ● Build and document playbooks for: ○ Paid media execution and scaling ○ Funnel and landing-page frameworks ○ Creative testing systems ○ Reporting, dashboards, and analytics cadence ● Drive experimentation and stay ahead of platform changes 9) Executive Reporting & Autonomy ● Own weekly and monthly reporting (KPIs, learnings, decisions, next actions) ● Ensure marketing runs smoothly without CEO dependency ● Escalate only strategic decisions, major risks, or budget exceptions Required Experience ● 8–12+ years in growth/performance/digital marketing with revenue accountability ● Proven experience leading multi-channel paid marketing at scale ● Strong background in funnels, CRO, lead quality, and pipeline impact ● Experience managing and scaling cross-functional marketing teams● Track record of delivering measurable growth and revenue outcomes Core Skills ● Paid Ads: Google, Meta, LinkedIn, YouTube, TikTok (plus other networks as needed) ● Analytics & Tracking: GA4, GTM, CRM, call tracking, attribution ● Funnel design and landing-page optimization (CRO, offers, messaging) ● Budget ownership and ROI optimization ● Hiring, leadership, performance management, execution rigor