Job Title

Growth Marketing Specialist - Inbound, Demand Gen & Paid MediaCompany: LitlabsLocation: RemoteType: Full-timeExperience: 2–4 years preferredCompensation: ₹3–7 LPA, based on experience, skill level, and quality of past work.About LitlabsLitlabs is an early-stage growth marketing agency based in Bangalore, working with startups and B2B companies in the US. We help companies build scalable growth engines across paid media, inbound marketing, SEO, content, landing pages, automation, and demand generation.We’re looking for a Growth Marketing Specialist who is a strong marketing generalist with deep execution ability across inbound marketing, paid ads, content, SEO, landing pages, CRO, and analytics.This is not a narrow “ads manager” role. We’re looking for someone who understands how marketing systems work end-to-end — from strategy and positioning to campaign execution, creative direction, reporting, and optimization.Role OverviewAs a Growth Marketing Specialist at Litlabs, you’ll work across paid media, inbound marketing, demand generation, landing pages, SEO, email marketing, and analytics.You should be comfortable working with tech companies, especially startups, SaaS, AI, and B2B businesses. You’ll work closely with our marketing and design teams to create campaigns, content, creatives, landing pages, and reports that drive measurable results.The ideal candidate is a sharp generalist with strong fundamentals in paid ads, inbound marketing, demand generation, copywriting, analytics, and marketing automation.What You’ll DoPlan and execute inbound marketing campaigns for B2B and tech companiesBuild and manage Meta Ads and Google Ads campaigns, especially for B2B lead generationWork on demand generation, MQL generation, funnel strategy, and campaign optimizationCreate and optimize landing pages for conversionWork closely with the design team to create strong ad creatives, landing page sections, and campaign assetsWrite and improve copy for ads, landing pages, LinkedIn posts, emails, and campaign messagingSupport SEO strategy, including keyword research, content planning, on-page SEO, and AEO/GEO optimizationBuild and manage email marketing campaigns, nurture flows, and lead-generation sequencesUse AI and automation tools to improve campaign execution, content production, workflows, and reportingTrack campaign performance using analytics tools and create clear reports for internal and client-facing useUnderstand positioning, messaging, GTM strategy, customer journeys, and marketing funnelsCollaborate with internal teams to turn insights into campaigns that generate qualified leadsYou Should Be Strong AtPaid MediaMeta Ads and Google AdsB2B lead generation campaignsCampaign setup, testing, optimization, and reportingAd copywriting and creative directionUnderstanding CPL, CAC, CTR, CVR, MQLs, and funnel performanceInbound & Demand GenerationInbound marketing strategyDemand generation campaignsMQL generation and lead nurturingContent-led growthLinkedIn and social media content strategyUnderstanding customer journeys and buying intentSEO, AEO & ContentSEO fundamentals and content SEOKeyword research and content planningOn-page SEOAEO/GEO and AI-search optimization basicsWriting and editing content for organic growthBuilding content calendars and working with content teamsCopywritingWriting strong ad copyLanding page copyLinkedIn contentEmail marketing copyCampaign messagingUsing AI tools to improve speed, quality, and outputLanding Pages & CROLanding page structureConversion rate optimizationA/B testing mindsetUnderstanding above-the-fold messaging, CTAs, form optimization, and trust-building sectionsWorking with designers to build pages that convertAnalytics & ReportingCampaign reportingFunnel analysisGoogle Analytics / GA4 basicsGoogle Search Console basicsAd platform analyticsAbility to turn data into actionable insightsTools You Should KnowMust-have or strongly preferred:Meta Ads ManagerGoogle AdsGoogle Analytics / GA4Google Search ConsoleGoogle SheetsAI tools for marketing, copywriting, and automationGHL / GoHighLevelBasic marketing automation toolsLanding page tools or CMS platformsGood to have:HubSpotWebflow / WordPressLooker StudioSEMrush / AhrefsNotion / ClickUpZapier / MakeFigma familiarityWho We’re Looking ForYou’re a strong fit if you:Have worked with tech, SaaS, AI, B2B, or digital-first companiesUnderstand both strategy and executionCan run paid campaigns but also understand messaging, creative, landing pages, and funnel qualityAre comfortable working with designers, copywriters, and marketing teamsCan think from first principles and not just follow platform recommendationsAre comfortable using AI tools to move faster and improve outputUnderstand how demand generation, inbound marketing, and paid media connectCan create clear reports and explain what is working, what is not, and what to do nextHave strong ownership and can manage multiple growth initiatives at onceMust-Have Requirements2–4 years of marketing experience preferredStrong understanding of inbound marketing and demand generationHands-on experience with Meta Ads and Google AdsExperience with B2B lead generation campaignsGood understanding of SEO, content, landing pages, CRO, and analyticsStrong copywriting abilityExperience working with design teams to create marketing creativesFamiliarity with AI tools and marketing automationAbility to work independently in a fast-paced, early-stage environmentNice to HaveExperience with GHL / GoHighLevelExperience with SaaS or AI companiesExperience building marketing systems from scratchExperience managing content teams or freelancersExperience with GTM strategy, positioning, and product marketingExperience creating LinkedIn-led growth campaignsExperience building dashboards or client-facing reportsThis Role Is Not For You IfYou are only a social media managerYou are only an SEO writerYou are only a paid ads operator with no understanding of copy, landing pages, or funnel strategyYou need detailed instructions for every taskYou are not comfortable with performance numbers, reporting, and accountabilityYou have never worked on B2B lead generation or tech/startup marketingYou are not comfortable using AI tools and automation in your workflowHow to ApplyApply with:Your resume or LinkedIn profile2–3 examples of campaigns, landing pages, content, ads, or marketing projects you’ve worked onA short note on the most successful growth campaign you’ve worked on and what made it workApplications with real examples of work will be prioritized.