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Job Title: AI Performance Marketing Manager - Healthcare E-commerceExperience: 3–5 YearsLocation: HyderabadWork Mode: Onsite (Work from Office)About the CompanyMultiplier AI is an AI-first healthcare marketing and analytics company. Multiplier AI is India's #1 rated company for AI in Lifesciences, working with top global clients such as GSK, Abbott, Galderma, Eli Lilly, Merck, Cipla, and Sun Pharma.Job SummaryWe are seeking a highly driven AI Performance Marketing Manager - Healthcare E-commerce who will take complete ownership of Health Check E-commerce Sales growth. The role demands strong expertise in AI-driven marketing, performance campaigns, budget management, and team leadership.The ideal candidate should be capable of driving revenue, managing high-performance marketing campaigns, and leading a digital marketing team with full accountability for results.Key ResponsibilitiesE-commerce Sales OwnershipOwn end-to-end Health Check e-commerce sales performanceDrive revenue growth across digital platformsOwn monthly, quarterly, and annual sales targetsOptimize full funnel performance - traffic, conversion, retentionPerformance Marketing & Campaign ManagementPlan, execute, and manage Google Ads and Meta Ads campaignsHandle complete campaign lifecycle (setup, targeting, creatives, A/B testing, optimization, scaling)Manage paid media budgets to maximize ROI and ROASMonitor daily performance and take corrective actionsAI-Driven MarketingLeverage AI tools for campaign optimization and automationUse AI-driven insights for audience segmentation and personalizationApply predictive analytics to improve conversions and acquisitionAutomate reporting and performance trackingTeam Management & LeadershipLead and manage the digital marketing teamDefine KPIs and performance benchmarksConduct regular performance reviewsCollaborate with creative, content, tech, and external teamsAnalytics, Reporting & StrategyTrack performance using GA4 and marketing dashboardsPrepare weekly/monthly reports for leadershipMonitor competitor strategies and industry trendsBuild scalable, data-driven growth strategiesCritical Skills for Driving SalesStrong sales acumen in healthcare e-commerce to convert users for consultations, diagnostics, and health packagesData-driven decision-making using conversion rates, referral analytics, and market benchmarks to prioritize high-value accounts (hospitals/clinics)Expertise in sales funnel management (7+ touchpoints: outreach, follow-ups, appointments, conversions)Ability to drive promotions, campaigns, and on-ground activations (health camps/events) to boost conversionsDeep understanding of the healthcare ecosystem, compliance, and channel strategies (DSA, partnerships, P&L ownership)Strong digital marketing skills (SEO/PPC) with focus on performance and conversion optimizationFocus on customer experience & operational efficiency aligned with e-commerce standardsStrong leadership and negotiation skills to drive team performance and business growthAbility to track and improve leading & lagging KPIs (calls-to-referrals, conversions, revenue metrics)Required Skills & ExpertiseHands-on experience in Google Ads & Meta Ads (mandatory)Campaign planning, execution, and optimizationBudget management with strong ROI focusStrong understanding of KPIs: ROAS, CAC, LTV, CTR, CVRExperience with AI marketing tools and automation platformsStrong analytical and decision-making skillsExcellent communication and team management skillsEducational QualificationBachelor’s degree in Marketing, Business, or related fieldMBA in Marketing (preferred)Experience Required3–5 years in Digital MarketingProven experience in e-commerce sales growthExperience in healthcare/health-tech/diagnostics is a plusWhy Join Us?High ownership role with direct revenue impactOpportunity to manage large marketing budgetsLeadership exposure and strategic involvementWork on AI-driven marketing initiativesFast-growing Health Check e-commerce platform