Job Title

Role Overview Digital Marketing Lead to take care of the end-to-end Digital strategy for each Brand, Content Strategy and Creative application + execution on Digital + Social Media platforms across focused businesses. The role requires a leader who can drive growth across diverse audiences , build scalable systems, and deliver strong business outcomes through performance, brand, and digital transformation initiatives. Key Responsibilities 1. Multi-Brand Strategy & Leadership Define and execute integrated yet differentiated digital strategies for for all three brands. Own ROI optimization, and performance governance . Establish unified dashboards, reporting frameworks, and KPIs. 2. Brand-wise Ownership Dealer/distributor/Contractor/Mason/Engineer engagement using regional & vernacular campaigns, strong video-led awareness, offline-online integration. Consumer demand generation, lead generation campaigns, local SEO, education-led content (home protection), seasonal campaigns (monsoon), lead funnel optimization. Performance marketing, social media & influencer strategy, brand storytelling, retention (loyalty, repeat purchase), grow E-Commerce sales 3. Performance Marketing & Growth Lead paid media (Google, Meta, YouTube) across brands. Optimize CAC, ROAS, conversions, and revenue growth Drive structured experimentation (A/B testing, audience, creatives). 4. SEO, Content & Organic Growth & Website audit Execute local + content-driven SEO strategies . Oversee blogs, videos, landing pages, and social content. Build long-term organic traffic and brand authority. 5. Funnel Optimization Optimize landing pages, user journeys, and conversion funnels. Improve lead-to-sale conversion and checkout journeys Key Skills & Competencies Strong experience in multi-brand digital Marketing Strategy, Brand enhancement using Digital Media . Expertise in performance marketing, lead generation, and e-commerce growth, website traffic enhancement . Deep understanding of B2C and hybrid B2B/B2C models . Proficiency in SEO, content, CRM, and marketing automation. Strong analytical skills: CAC, ROAS, funnel optimization. Experience & Qualifications 8-10 years in digital marketing with proven growth impact. Experience across FMCG/D2C preferred . Academic qualification: MBA Preferable secondary requirement – Basic understanding of Tools & Platforms Google Ads, Meta Ads, YouTube | GA4, Looker/Power BI | Ahrefs/SEMrush | HubSpot | Shopify, Amazon Seller Central