Job Title

Job Role: Performance Marketing Executive Location: Bangalore (On-site) Experience: 2 - 4 years Key Responsibilities Own end-to-end campaign execution across platforms like Google Ads, LinkedIn Ads, and Meta Ads Manage daily campaign operations , including budget pacing, bid adjustments, and performance monitoring Take full ownership of campaign optimization to improve CPL, CTR, and conversion rates Build and maintain weekly & monthly performance reports and dashboards Ensure accurate tracking implementation via GA4, Google Tag Manager, and platform pixels Identify performance gaps and proactively recommend optimizations Coordinate with content and design teams to improve ad creatives and messaging Maintain account hygiene (naming conventions, structure, tracking consistency, etc.) Requirements 2–4 years of experience in Performance Marketing / Paid Media Proven experience in managing live campaigns Hands-on experience with: Google Ads (Search, Display, YouTube) LinkedIn Ads (B2B campaign experience preferred) Meta Ads (Facebook & Instagram) Strong understanding of lead generation campaigns will be plus (especially B2B) Experience in campaign optimization and performance improvement Working knowledge of GA4, GTM, and conversion tracking setups Analytical mindset with the ability to derive actionable insights from data Good communication and stakeholder management skills Good to Have Experience in B2B / SaaS / HRTech campaigns Exposure to ABM campaigns or enterprise targeting Familiarity with tools like Supermetrics, HubSpot, Salesforce Key Skills Campaign Execution & Optimization Data Analysis & Reporting Audience Targeting Budget & Pacing Management A/B Testing Conversion Tracking & Attribution Success Metrics (KPIs) Achievement and improvement of Cost per Lead (CPL) targets Improvement in key performance metrics (CTR, CVR, CPA ) Accuracy and timeliness of reporting dashboards Minimal to zero tracking discrepancies Efficient budget utilisation and pacing