Job Title

Key Responsibilities 1. Teaching & Instruction Design and deliver undergraduate and graduate courses in Digital Marketing, SEO/SEM, Social Media Management, Web Analytics, and Content Strategy . Incorporate emerging trends like AI in Marketing, Influencer Marketing, and OTT Advertising into the curriculum. Utilize diverse pedagogical methods, including case studies, live projects, and digital simulations. 2. Research & Scholarship Conduct original research in digital marketing or related domains. Publish findings in high-quality, peer-reviewed, or UGC-listed journals . Participate in academic conferences and seminars to stay at the forefront of the discipline. 3. Student Mentorship Advise students on academic progress and career pathways in the digital ecosystem. Supervise student internships, capstone projects, and research dissertations. 4. Institutional Service Contribute to curriculum development and program accreditation processes. Serve on departmental committees and assist in organizing university events or industry guest lectures. Required Qualifications & Skills Academic: A Master’s degree with at least 55% marks in Management, Business Administration, or a relevant discipline. Eligibility: Must have cleared the NET/SLET/SET or hold a Ph.D. in a relevant field (as per UGC Regulations). Technical Proficiency: Hands-on experience with tools like Google Ads, Meta Business Suite, Google Analytics (GA4), and SEO platforms (Semrush/Ahrefs). Experience: While entry-level roles are available, 2–5 years of teaching or industry experience is often preferred.