Job Title

The Creative Strategist – Brand & Narrative will contribute to shaping the brand’s storytelling, narrative direction, and content judgment. This is a strategy-led role focused on defining brand voice, ensuring narrative consistency, and elevating content quality — without being involved in execution or social media operations. This is a thinking role with taste, not an execution role. Key Responsibilities Define and evolve the brand’s narrative, worldview, and tone Track global trends across luxury, wellness, architecture, hospitality, and culture Translate insights into clear content themes and long-term story arcs Create strong creative briefs for external agencies Review content to ensure alignment with brand tone and long-term direction Decide what content should not be created or published Protect the brand from noise, dilution, and short-term trend chasing Ideal Profile 4–7 years in content strategy, brand strategy, editorial planning, or creative strategy Experience with premium, luxury, hospitality, lifestyle, architecture, media, or design-led brands Agency background preferred Strong taste, cultural awareness, and narrative judgment Ability to think long-term beyond campaigns Clear articulation of strategic thinking Application Requirement Please share: Your CV A short note (maximum 200 words) on a brand narrative you admire and why Applications without the note will not be considered. Compensation: Rs 8–12 LPA, commensurate with experience and strategic expertise.